Mac news from outside the reality distortion field
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October 25, 2007, 8:34 am

Apple’s Leopard: The Reviews Are In

picture-10.jpgOne could fault Apple (AAPL) for once again handing out advance copies of its new operating system upgrade only to journalists who depend on good relations with Steve Jobs to supplement their income, but let’s skip all that and go straight to the reviews:

Walt Mossberg, Wall Street Journal (The D Conference)

  • Headline: Leopard: Faster, Easier than Vista. Upgrade of Apple’s OS Isn’t Revolutionary, But It Beats Microsoft’s
  • Favorite features: For me, the marquee features in Leopard are a new function called Time Machine that automatically backs up your entire computer in the background; two new methods, called Cover Flow and Quick Look, for rapidly viewing the contents of files without opening any programs; and new techniques that allow you to access the files in, and to remotely control, other computers on your network or connected over the Internet with a few clicks and no technical expertise.
  • Drawbacks: The menu bar is now translucent, which can make it hard to see the items it contains if your desktop picture has dark areas at the top. The new folder icons are dull and flat and less attractive than Vista’s or their predecessors on the Mac. While Time Machine can perform backups over a network, the backup destination can only be a hard disk connected to a Mac running Leopard. And, on the Web, I ran into one site where the fonts on part of the page were illegible, a problem Apple says is known and rare and that I expect it will fix.
  • Bottom line: Leopard isn’t a must-have for current Mac owners, but it adds a lot of value. For new Mac buyers, it makes switching even more attractive.

David Pogue, New York Times: (Mac OS X Leopard: The Missing Manual)

  • Headline: Apple Offers New Goodies in Leopard System
  • Favorite features: Time Machine, Quick Look, Spaces, parental controls, more polished Boot Camp, screen sharing, Web Clips, Wikipedia in the Dictionary, blue-screen iChat, invisibility mode
  • Drawbacks: Stacks falls short when there are too many files; see-through menus hard to read; occasional glitches with Spaces
  • Bottom line: Leopard is powerful, polished and carefully conceived. Happy surprises, and very few disappointments, lie around every corner.

Edward C. Baig, USA Today: (Macs for Dummies)

  • Headline: Leopard, Apple’s New Operating System, Hits All the Right Spots
  • Favorite features: Time Machine, cool video chat, pretty e-mail, a dandy desktop, clipping widgets
  • Drawbacks: Boot Camp still doesn’t let you run Windows and OS X simutaneously; it took many hours, and at least one hiccup, to back up a packed iMac.
  • Bottom line: Leopard is one cool cat

Simson Garfinkel: Technology Review (NeXTSTEP Programming)

  • Headline: MacOS 10.5 offers easy file recovery, effective parental controls, and a host of clever, smaller features.
  • Favorite features: Time Machine, Parental Controls, smart folders, Back to My Mac even works behind firewalls, file previews, synced notes, to-do lists, Stacks.
  • Drawback: No way to remove a file from a Time Machine backup
  • Bottom line: Worth the money if you value having a computer that’s fast and easy to use … But people who are thriftier than I would probably do better to hold off on this update.

Newsweek’s Steve Levy (Insanely Great, The Perfect Thing) did his review as a web video. You can see it here.

Leopard goes on sale Friday, Oct. 26, at 6 p.m. local time. It’s available online and at Apple’s retail stores for $129.

If these are mixed reviews, what would a truly great review look like. I see respected writers and tech followers who are virtually unanimous in saying that Leopard is undeniably better than the guy with 90% market share. Nothing lukewarm about these reviews. Perfection–No..Best of the bunch—Absolutely.

Posted By M. Franks, Neosho, MO : October 30, 2007 5:24 pm

How about an update to this reflecting reviews by people who were not in the pre-release world? It would be good to get a wider cross-section (with appropriate “background checks”, i.e. ‘X reviewed MacOS Leopard, X has previously been known as a Windows specialist.”

dave

Posted By David Emery, Reston VA : October 29, 2007 1:58 pm

“ex ped: Sore? Not at all. I’ve been in business of dealing with Apple on “exclusive” pre-releases and am happy to be out of it. –Philip Elmer-DeWitt”

Jim’s Respose: If you had to do any kind of pre-release testing for anyone, you’d be forced to write your own article of the test results. I don’t think you could do it! You are only good at copying and pasting what everyone else wrote.

Posted By Jim, Rotterdam, Holland : October 26, 2007 8:53 am

“Nodack: As Phil’s editor, I will happily answer the question. No, of course not. No employee of Fortune or of this site is allowed to take payments of any kind along the lines that you suggest.”

I’m not suggesting that Phil is taking under the table payments from some third party outside of Fortune/CNN/Time Warner.

I’m suggesting that Phil’s jobat Fortune/CNN/TimeWarner is to write negative articles about Apple and to pass it on as Apple News.

“ex ped: Sore? Not at all. I’ve been in business of dealing with Apple on “exclusive” pre-releases and am happy to be out of it. –Philip Elmer-DeWitt”

As Philip has hinted at, he used to be one of those guys like the ones that wrote the reviews that had to have a positive spin on what they wrote about, but is “happy to be out of it.”

So what do we have with APPLE 2.0? Mac news from outside the reality distortion field. What does that mean? It suggests to me that Philip believes everybody having anything to do with Mac is in a reality distortion field except “news” Philip writes about?

I won’t hide who I am. I am a Mac fan and shareholder, so I am biased towards Apple. I go to CNN to get my news or at least some of it. I go to the Money section and look up Apple (AAPL) and it lists their ticker and under it it lists all of the News related to Apple. Just about every day there is a story from Apple 2.0 about Apple. The average person would click on that link and expect some sort of unbiased news about Apple good or bad.

After reading every single article from Philip in the last year I have come to the conclusion that Philip really doesn’t like Apple at all and he doesn’t hide that fact very well.

Even this article that seems like it is a positive story about Apple with the glowing reviews, but Philip starts off by basically saying “These guys are all paid to write nice things about Apple therefore their reviews are meaningless, but here they are, but I won’t get into it.”

Jim, as Philip’s editor it is your job to make sure he does his job. Do you mind telling me what his job is? If you respond it will probably be to tell me his job is to write news articles about Apple. In my view, 99.9% of his articles have a negative spin on them, so it would appear from the outside that Philip’s job is to write negative things about Apple.

In my view this site isn’t News. It is an Apple blog from somebody that doesn’t like Apple and paid for by Fortune/CNN/Time Warner.

Posted By Nodack, Phoenix AZ : October 25, 2007 7:11 pm

“One could fault Apple (AAPL) for once again handing out advance copies of its new operating system upgrade only to journalists who depend on good relations with Steve Jobs to supplement their income”

I’ll bet you you are not one.
Sore are we?

ex ped: Sore? Not at all. I’ve been in business of dealing with Apple on “exclusive” pre-releases and am happy to be out of it. –Philip Elmer-DeWitt

Posted By Jim, Rotterdam, Holland : October 25, 2007 4:03 pm

Nodack: As Phil’s editor, I will happily answer the question. No, of course not. No employee of Fortune or of this site is allowed to take payments of any kind along the lines that you suggest.

Posted By jimledbetter : October 25, 2007 4:02 pm

[i]“One could fault Apple (AAPL) for once again handing out advance copies of its new operating system upgrade only to journalists who depend on good relations with Steve Jobs to supplement their income, but let’s skip all that and go straight to the reviews:”[/i]

The only thing you wrote in this whole article Elmer was the preface telling everybody that all of these nice reviews are by people paid by Apple to write nice things or they won’t get paid by Apple somehow making their reviews null and void.

My question to you Elmer is, are you paid to write negative things about Apple or you don’t get paid?

I’ve already asked this question before, I know, but I don’t ever seem to get an answer from you or my post is deleted. A simple yes or know would suffice.

Posted By Nodack, Phoenix AZ : October 25, 2007 3:58 pm

“No, it wouldn’t. Starting with the fact that they don’t have BIOS in firmware, they use EFI”

While that is technicality true. Considering the fact that mac hardware can run windows natively and “PC” hardware can run Mac OS natively it makes them the same in my book. Yes I know you have to tweak Mac OS because you have to get around Apple’s protection that Steve puts in to prevent you from installing Mac OS on non-Mac hardware. That and drivers are the only things that stops you from running Mac OS on a “PC”.

Posted By Mike, Detroit Mi : October 25, 2007 3:49 pm

“But Leopard is also more than just an operating system: it comes with a whole bunch of end-user features and applications which you typically don’t have in your typical Windows package.”

That’s because If M$ adds them it’s considered anti-completive.

Posted By Rick, Boston MA : October 25, 2007 3:42 pm

B) It would be 100% IBM compatible if it still was used today.

No, it wouldn’t. Starting with the fact that they don’t have BIOS in firmware, they use EFI.

Posted By steveH, Morgan Hill, CA : October 25, 2007 1:43 pm

Love to upgrade but will it break my ability to use Quicken? Intuit isn’t talking.

Posted By Curious : October 25, 2007 1:34 pm

PED–regarding the Family Pack of licenses. It exists to offer a discount to honest customers. If it’s wrong to pirate copyrighted music and movies, it’s also wrong to pirate copyrighted software. Unlike Microsoft and music/movie cartels Apple doesn’t use draconian protection measures. Instead, they trust us to pay up. They might lose money on the deal, but on the whole I like this arrangement better.

Posted By Orac, Seattle, WA : October 25, 2007 12:43 pm

Leopard is much more than a “system service pack”. The breadth of developer tools and new technologies is really impressive and does qualify as a major system update: 64bits, Objc-2.0, Core Animation, resolution independence, code-signing, Xcode 3.0 with Dtrace and Xray, etc…

But Leopard is also more than just an operating system: it comes with a whole bunch of end-user features and applications which you typically don’t have in your typical Windows package.

Posted By Pierre, San Francisco CA : October 25, 2007 12:34 pm

One thing I like about all the OS upgrades is that while the media focuses on the big-news features (e.g. Time Machine), every OS upgrade has these little features and conveniences that are so well thought-out.

Apple doesn’t highlight those too much because they come with small learning curves. As I’ve seen with Panther, Tiger, and I expect I will with Leopard, there are the little features that will appear in OS X Hints and other happy articles, that will make my life so much easier.

Posted By Valley Dave, LA, CA : October 25, 2007 12:24 pm

@ P E-D:

As am in the Entertainment Industry, I can enlighten youas to what “mixed” reviews generally means in film, TV in theater reviews: “mixed reviews” means that reviewers are falling on both sides of the break-even point — some rate the film as more positive than negative, but some rate it as more negative than positive. Mixed. The sample of reviews you give above vary in their enthusiasm, but I think its fair to say that they are all more positive than negative. So as group, they’re probably best described with a term like “generally positive” or even just out-right “positive”. “Rave” is generally reserved for when all reviews are positive, and many reviewers are citing almost no flaws at all.

Posted By Nick, NY, NY : October 25, 2007 12:05 pm

@ Michigan James:

Don’t be fooled by the fact that Leopard is ostensibly still an “upgrade” from Mac OS 10.4 to 10.5; it contains at least as many new features and improvments as the major Windows upgrades have. Do a side-by-side comparision with the improvements from Win XP - Vista, and Mac OS Tiger - Leopard, and you’ll see what I mean. This is especially true of you compare Vista Home Basic to Leopard. Of course, the higher Versions of Vista have more features, and come closer to the functionality of Mac OS X, but you’ll also pay even more, around $250, for Vista Ultimate. In short, Leopard is not a Microsoft-type “Service Pack” (which are usually more about fixing bugs and plugging security holes.

Posted By Nick, NY, NY : October 25, 2007 11:46 am

With half a dozen Macs, what to you do?
6 Single user licenses, or
1 Family license + 1 single user, or
2 Family licenses, or
some other scheme?

ex ped: Good question. I understand Leopard isn’t copy protected, which makes me wonder why anyone would need a family pack? –Philip Elmer-DeWitt

Posted By Joe Pipe, New York, NY : October 25, 2007 11:38 am

Let’s be clear. I like the Mac, but by definition a Mac is A PC.

A) It’s a personal computer.

B) It would be 100% IBM compatible if it still was used today.

C) Every part is identical to what you can and would buy for a PC.

The only thing that makes it different about what mac fokes call a PC is the OS.

So what is a Mac? A PC with Mac OS.

Thanks for reading, bye.

Posted By Rick, Boston MA : October 25, 2007 11:34 am

Read between the lines. These reviews are by Steve’s Jobs personal MacPets. They clearly had some issues that they glossed over. I like Apple, they’ve made me alot of money, but they are not the “Perfect system” that Macer’s claim them to be.

Posted By Scott, Bakersfield, Ca : October 25, 2007 11:31 am

If Microsoft had received this kind of “mixed” reviews when Vista, and its 6 versions, came out, they would have been ecstatic.

Posted By Chris, Pelham, NH : October 25, 2007 11:28 am

um how are these results mixed? It sounds like someone is a jealous pc user. Get over yourself and get a mac already…

ex ped: Not my headline. I thought the reviews were what the film critics call mixed/pos. I’ve already got half a dozen Macs, but can always use another… –Philip Elmer-DeWitt

Posted By eric, new york, new york : October 25, 2007 11:21 am

The first guys is obviously a Mac head. The rest of the reviews seem to be unbiased. I personally have nothing against Mac OS or Vista, however could you imagine the complaining if M$ charged $120 for what essentially is a service pack of features?

Posted By James, Troy MI : October 25, 2007 11:06 am

Wall Street Journal review, which by no means is biased in favor of Apple, states that Leopard beats Vista. And Leopard is priced at 129$, which is just slightly more than 99$ MS wants for an upgrade to basic Vista.

Being PC user I’m struck by fact that company that has no more than 5-6% of the market can make product cheaper and better than company that has 90%+ market share and seemingly inexhaustible cash supply. If that doesn’t mean abuse of dominant market share then I don’t know what does.

Mr. Jobs, if you ever decide to release Leopard for PC then I’ll buy it.

Posted By KD, Madison, AL : October 25, 2007 11:04 am

Umm… Hate to ask a dumb question, but I read most of those reviews. How are they “mixed”? All of them are positive.

I understand you are trying to be “against the grain” or whatever silly spin this blog is supposed to have, but a title like that is just ridiculous.

You made me click though, so I guess you win. What a rip-off…

Posted By John, Philadelphia, PA : October 25, 2007 10:53 am

So why the “(Mixed)” [reviews] qualifier in the links to this article? And attempt to incite controversy in bring in more website hits, perhaps? It seems to me that all the reviews you post range from “good, but not perfect” to “rave”. I certainly wouldn’t call any of the review you cite negative, on the whole.

Posted By Nick, NY, NY : October 25, 2007 10:41 am

This is just a no-big-deal release that Apple pushes out every year. It will be a nice to have if you want certain new functions (e.g. time machine), or the new interface will improve your productivity. Go to a Apple Store to try it out first if you can. Some reviewers compared Leopard to Vista. Vista is more like OSX 10.0, when users had to go through the necessary migration pain. OSX interface and ease of use have long left Windows in the dust long long time ago.

Posted By MacWinUser, McLean, VA : October 25, 2007 10:05 am

Why does the front page of CNNfn say “The (Mixed) Reviews Are In”? The drawbacks cited by the reviewers here are fair, but very minor relative to the advantages. For example, Mossberg’s complaint about the translucent menu bar is a cosmetic issue, almost trivial compared to profound new functionality like Time Machine. This article’s fair, but the the headline doesn’t really reflect the largely positive reviews.

Posted By invalidname, Marietta, GA : October 25, 2007 10:03 am
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Philip Elmer-DeWittSilicon Valley veterans like to joke that Steve Jobs must be surrounded by a reality distortion field; if you get too close to him, you start to believe what he's saying. Thanks to the success of the iPod, the launch of the iPhone and the renewed interest in the Mac, Apple has made believers out of millions of customers - and made a lot of investors rich. But Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple - and watching Steve Jobs operate - since 1982, first for Time Magazine, then for Business 2.0, and now for Fortune.
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