Mac news from outside the reality distortion field
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November 5, 2007, 9:15 am

NBC vs. Apple: SNL’s iPhone Sketch

picture-28.jpgFor a simple comedy sketch, the Saturday Night Live takeoff on the new “black backdrop” Apple (AAPL) iPhone ads carries an awful lot of corporate baggage.

The bit aired Nov. 3 and the video was posted the next day on YouTube — and enthusiastically linked to by TechCrunch.

It’s funny enough, with a clever set-up for the “pinch it” gesture. But by Sunday afternoon, NBC Universal (GE) had scrubbed the free version off YouTube, a site that many broadcasters see as a threat to their business model.

If you want to see the SNL sketch today, you either have to go to hulu.com, NBC and News Corp.’s (NWS) invitation-only (while in beta) answer to Apple’s iTunes Music Store, or visit the official SNL page on NBC’s corporate site. Either way, you must sit through a 15-second TV-style commercial before you get to the clip — a chilling vision of what the Internet would look like if it had been invented by the folks who run broadcast television.

picture-29.jpgIf that weren’t enough, the SNL team — inadvertently or not — added what Gizmodo and Cult of Mac see as one more dig at Steve Jobs, with whom NBC has been feuding these many month. If you look closely, you’ll notice that the iPhone used in the sketch has a little blue Installer icon on its face, a sure sign that the device was “jailbroken,” or hacked, to add unauthorized programs — despite Apple’s admonitions to the contrary.

NBC, of course, has bigger things to worry about right now. The Writers Guild called a strike at midnight and promised to set up picket lines in front of 30 Rock this morning, which means that unless the suits plan to write the sketches, SNL will be in reruns for the duration.

For Fake Steve Jobs’ screed on the absurdity of the Hollywood labor situation, see his Secret Diary here.

new zealand here.

buggered if i can get either of those sites to work.

golden rule… if ya punters can’t see it then it aint content.

Posted By nz : November 5, 2007 6:12 pm

That’s how we make our money in poor USD against the sterling!

Posted By Poor American, NY, NY : November 5, 2007 1:03 pm

did you notice it was a HACKED iphone

Posted By Steve Sotman,Fort Worth,TX : November 5, 2007 12:19 pm

speaking of the iphone craze - anyone seen this?? http://ipopmybaby.com

Posted By Ann Miluski, Fairfield, CT : November 5, 2007 11:12 am

Watching in London UK, neither the SNL or Hulu site lets me watch, but the SNL site showed me nice ads for HP and Pledge before informing me that content was not available.

Posted By David Rivington, London, England : November 5, 2007 11:08 am
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Philip Elmer-DeWittSilicon Valley veterans like to joke that Steve Jobs must be surrounded by a reality distortion field; if you get too close to him, you start to believe what he's saying. Thanks to the success of the iPod, the launch of the iPhone and the renewed interest in the Mac, Apple has made believers out of millions of customers - and made a lot of investors rich. But Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple - and watching Steve Jobs operate - since 1982, first for Time Magazine, then for Business 2.0, and now for Fortune.
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