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December 22, 2007, 3:22 pm

X-mas electronics top sellers: 5 of 10 on Amazon are Apples

picture-40.jpgOnline shopping is up nearly 20% this Christmas, according to comScore Inc. (see here), and electronics is one of the hottest categories, up 24% from last year. So what gadgets are Americans buying this holiday season?

Judging from Amazon’s (AMZN) list of top sellers, a lot of iPods and iPod touches.

With only a couple shopping days left before Christmas, five out of the top 10 items on Amazon’s “bestsellers in electronics” list are Apple (AAPL) products, including the 4 GB iPod Nano (No. 1), the 8 GB nano (No. 4), the iPod touch, (Nos. 6 and 7) and the 80 GB iPod Classic (No. 8).

Apple does even better in the “most gifted in electronics” list, with six out of the top 10.

Also selling well on Amazon are GPS navigators (No. 2, 9 and 10), the Kindle reader (No. 3, on backorder) and a Canon digital camera (No. 5).

In Amazon’s computer department, the MacBook Pro and MacBook come in at No. 4 and 7, respectively, among a lot of HP (HPQ) and Asus machines.

The iPhone is not available on Amazon, but is reported to be selling briskly both here and in Europe. The rumor site 9to5Mac, citing unnamed sources, claims Apple is preparing to announce the sale of the 5 millionth iPhone next month at Macworld. That may be overly optimistic. Even as bullish an analyst as Piper Jaffray’s Gene Munster doesn’t expect Apple to have sold more than 3.7 million iPhones by mid January. (See Silicon Alley Insider here.)

SUNDAY UPDATE: Nearly 24 hours after this was first posted — and two days before Christmas — the list of Amazon top sellers in electronics is remarkably stable. The same five Apple products are still in the top 10. The Kindle and the Garmin nuvi 350 navigator have switched places at Nos. 2 and 3. And a Toshiba HD DVD player has moved, like a British Prime Minister, into No. 10.

CHRISTMAS EVE UPDATE: A late surge by a USB 160 GB portable hard drive from Western Digital (sale price: $99, down from $149) has pushed an iPod off Amazon’s top 10 list in electronics. Apple is down to four of the 10 spots. In the computer department, however, the 120 GB MacBook has moved into the No. 1 position, a smaller MacBook has taken No. 7 and a MacBook Pro is No. 10, giving Apple Inc. three out of the top 10 bestselling computers on Amazon this Christmas eve. (See here.)

This has really appreciable work . I like the way you have discussed your experience and the knowledge with us … Its really an awesome job ..
fabulous.

Posted By Fiber Optic Cable : January 19, 2008 8:44 am

I bought APPLE stock after I got my first Ipod. I knew this company was on to something. I then bought a eMac and now own a Imac and Iphone oh and one more thing, I’m RICH.

Posted By Scott Hathaway Omaha, NE. : January 2, 2008 11:12 am

this “war on christmas” that christians are up in arms about is nothing but a war on secularism, it’s nonsense. and if you weren’t so ignorant, you’d know that X was a Greek symbol that means “Christ” so it’s not taking anything out of this commercial holiday. why don’t christians get upset about corporations exploiting the holiday? you never hear a word about that from the right. what does material have to do with christ? it’s antithetical to the teachings of the sermon on the mount, but most christians don’t even know the principles behind their own religion… sad, stop acting like babies.

Posted By Shannon, Charlottesville, Virginia : December 24, 2007 7:34 pm

last month i bought my FIRST iPod, a Touch. being my first Apple purchase in over 10 years i’m not some big fanboy, but i do respect and like Apple a lot. anyway, the Touch is great, really like it a lot. only flaws to me are: wish it had more storage (hopefully they’ll have a 24gb+ soon). and the wi-fi works, but wish they offered wi-fi service plan, so i could get an internet connection anywhere and not just in hotspots. didn’t Palm used to offer internet only service when it didn’t have a phone? i don’t know why Apple can’t offer a data-service plan for wi-fi, i’d gladly pay $10-20 a month for it. outside of those 2 things, it’s really cool - incredible interface.

Posted By Travis in Fremont, CA : December 24, 2007 2:29 pm

Obviously, Collinsville has never used a Mac…
Microsoft fanbois are the worst.

Posted By Anonymous : December 24, 2007 12:53 pm

I STILL HATE APPLE JUNK! F O R E V E R!!

Posted By COLLINSVILLE CA : December 24, 2007 4:20 am

X was the early Greek symbol for Christ. X Mass is right on, unless you’re sure you’re more in touch than folks in the First Century of our faith. (Maybe you are, but it’s up to you to say.)

Posted By Anonymous : December 24, 2007 2:05 am

Duh, I’m tony. I’m an XMAS tool.

Take your voodoo wacketry and go.

Posted By Christ Puncher : December 24, 2007 12:49 am

20+ million iPods sold this quarter can’t be wrong. NBC/Universal, time to come back to the bargaining table..

120 million to date Q3 2007
+20 million Q4 2007
+~5 million iPhones

154 million total Apple media players

okay, okay.. some are now in the local landfill. still, there’s boat loads of them out there.

Posted By ballmer, redmund, ca : December 23, 2007 11:18 pm

It is Merry Christmas, you took Christ out of Christmas by putting and X this is very offensive. Please put “Christ” back.

Posted By Lance, Indiana : December 23, 2007 10:52 pm

Get over it, Tony.

Posted By KB, Orlando, Florida : December 23, 2007 5:38 pm

When are major news organizations going to realize that Apple is the name of the company and not the products? The last Apple computer was the IIe that was discontinued in 1994.

Also, it’s iPhone - not IPhone.

Posted By Cubert, Philadelphia, PA : December 23, 2007 3:22 pm

X MAS is unacceptable.

It’s Merry Christmas

Tony

Posted By tony cassa,palm beach,FL : December 23, 2007 1:32 pm

I think one of the surprises is the kindle
it’s huge but light and thin I never thought it could be so popular..
oh yeah Apple will blow estimates off the charts .. again

Posted By lf nyc : December 23, 2007 11:47 am

The direct quote for the 10 million comment is shown below. It was referring to 1% market share, which equated to about 10 million - and he said this would be achieved in 2008. From the into point of introduction, and into 2008 to achieve the market share was his point. Debate all you want - - it’s one hell-of-a phone.

Quote from MAcWorld text: 10:57am -
26m game consoles sold, 94m digital cameras, 135m MP3 players, 209m PCs, 957m phones… 1% market share is 10 million phones. “Exactly what we’re trying to do, 1% market share in 2008, 10 million units and we’ll go from there.”

s Jobs

Posted By Carl Byrd, Arlington, Texas : December 23, 2007 11:33 am

I agree, Apple will be at AT LEAST $220 in the next month. When Apple reports, they will beat earnings estimates, which call for 35% YoY growth, easily. I don’t think it will be close.
That being said, with the stock valuation being what it is, a lot hinges on MacWorld.

All in all, I see the stock hitting somewhere between 220 and 230 by the end of January.

Posted By Brandon, Upand, CA : December 23, 2007 5:26 am

im a apple stockholder …i buy and sell the security and the price of the stock is worth its weight in gold….wait till the i-phone hits korea japan and china the stock will shoot even higher….christmas is the spirit of giving and AAPLE INC. keeps on giving…. electronics are the gift to give…so ln conclusion FORTUNE thank -you for supporting and educating people about apple products happy hoilydays

Posted By decastroharry honolulu,hawaii : December 23, 2007 4:30 am

The “8 GB nano” you list at No. 4 is the black one. It also comes in four other colors. When you add all five colors together, the nano would be ranked higher.

Posted By Relayman, Norwood, Ohio : December 23, 2007 1:08 am

5 million iPhones is a definite posibility. Many people who I never suspected would buy an iPhone have gotten them. There has been a tipping point with the iPhone. Now when contracts are coming up for renewal people no longer want to renew for 2 years with a dumb phone. Not after they have seen what smart phones can do. It’s kinda like the transition from black & white TVs to color TVs. Once color came out they couldn’t give away black and white sets. Both AAPL and RIMM are going to soar in 2008.

All the predictions are assuming that smart phones will remain just 10% of the market. Look for them to be more like 25% of the market by the end of 2008, and close to 50% by the end of 2009. As to all those people who think that someone will come out with an iPhone killer? Well, I’m still waiting to see the iPod killer before I will believe that there will be an iPhone killer.

Watch for estimates to go up after Macworld.

Sent from an iPhone.

Posted By Al, Los Angeles, CA : December 22, 2007 11:18 pm

Just remember what grandma used to say, “An apple a day is make the stock rise and make you healthy, wealthy and wise.”
Or was that Ben Franklin. No matter. Buy only Apple products and UA clothing and you will have a very happy Festivus (see Seinfeld) and don’t forget to give them as gifts.

Dr. H. Lehman

j

Posted By Dr Lehman, Lynbrook, NY : December 22, 2007 10:57 pm

Thanks to the poster above me for his insightful thoughts.

In other news, the BMW 325i looks a lot like a 330i. Weird.

Posted By Matt in Austin, TX : December 22, 2007 6:50 pm

Apple has successfully “branded” itself as the industry leader in user friendliness & quality through the success of I-Pods for all the students at my University.

The I-Pod provides amazing sales & it has done something far more important for Apple. The I-Pod has established Apple as the technology leader for nearly all the students at my University.

From a business perspective, this will translate into increased sales not only future I-Pods but for laptops, I-Phones & the next cool gadget that Apple introduces.

I remember when my brother bought his first Mac Laptop–he said everyone at his University–Rhode Island School of Design a “Sister School of Brown University” used Mac’s & that he would never use a computer with a Microsoft Operating System. He loved the flexibility his Apple laptop provided & told me that the Apple user friendly computers would take over the then near monopoly Microsoft Operating Systems held on the P.C. world.

While Apple is not close to ‘taking over’ Microsofts lead in Operating systems, my brother is on his 3rd Mac & he has convinced me to try one the next time I think of buying a computer. I am not alone—in Universities across America students are shifting towards Apple computers both for the flexibility & as a result of the loyalty the I-Pod has built with almost everyone I know my age.

Posted By Eddie, Chicago, Ill. : December 22, 2007 6:34 pm

Christmas is always huge for Apple and this year is no exception. I predict within a week of posting their next quarterly report in January that aapl will be trading at around $220 a share. Of course the quarter after Christmas is the slowest quarter and because Apple isn’t selling as much anylists will write stories proclaiming a chink in Apple’s armor and the stock will fall to around $210 a share before gradually picking up steam again in time for Apple’s next big announcement.

By the way, what’s up with this round of Apple stories that don’t jab at Apple? Did somebody switch bodies with Phil or are you just trying to piss off the PC people? :)

Posted By Nodack Phoenix, AZ : December 22, 2007 4:24 pm

The 4G Shuffle looks a lot like a Nano :)

Posted By stkstalker Huntsville, AL : December 22, 2007 4:17 pm
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Philip Elmer-DeWittSilicon Valley veterans like to joke that Steve Jobs must be surrounded by a reality distortion field; if you get too close to him, you start to believe what he's saying. Thanks to the success of the iPod, the launch of the iPhone and the renewed interest in the Mac, Apple has made believers out of millions of customers - and made a lot of investors rich. But Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple - and watching Steve Jobs operate - since 1982, first for Time Magazine, then for Business 2.0, and now for Fortune.
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