Mac news from outside the reality distortion field
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February 14, 2008, 4:04 pm

iPhones initiate 50 times more searches than other handsets, says Google

iphone.pngFor a device that represents about 0.4% of the mobile handset market, the iPhone generates an awful lot of Internet traffic.

How much, you ask?

“Unheard of levels,” according an executive at O2, which on Monday announced plans to deploy a network of bandwidth boosting femtocells across the U.K. to handle the extra load. (see here)

And yesterday at the Mobile World Congress in Barcelona, a Google (GOOG) executive offered a more precise measure. According to Vic Gundotra, head of the company’s mobile operations, Google is seeing 50 times more searches from Apple (AAPL) iPhones than from any other mobile handset.

“We thought it was a mistake and made our engineers check the logs again,” he told the Financial Times.

The FT notes that Google’s findings dovetail with earlier reports. In December, O2 reported that more than 60% of iPhone users use over 25mb/month of data, while only 1.8% of O2’s non-iPhone customers go over that mark.

Andre - how are you linking Apple stock increase/decrease to a mortgage and real-esate issue (”Subprime meltdown)?

Those two aren’t linked at all?!?

Posted By DG, Chicago, IL : February 19, 2008 2:35 pm

My pen is is what I used to use to do all my messaging and communication before i got an iPhone. Now my pen is useless

Posted By Jim H Ft Laud FL : February 15, 2008 9:36 pm

My son virtually runs his business ” Mommy I’m Here” a child location device from his iPhone. He wouldn’t be without it.

Posted By Bob San Francisco Ca. : February 15, 2008 2:59 pm

IPhone users are accessing the Internet 50xs more than on other phones. Gee what does that mean? It means iPhone users are using the hell out if their iPhones. How could that be? I thought the iPhone was supposed to be a useless paper weight in a pretty box that people bought to be cool.

Posted By Nodack Phx AZ : February 15, 2008 1:18 pm

Philip,

You do realize the entire premise of your blog is flawed because AT&T does not charge extra for more data used.
There is a flat fee of 20.00 for unlimited data.

George

ex ped: Well, maybe not the entire premise. But you (and the others who commented on it) are right about AT&T. I’ve taken that sentence out of the post.

Posted By george, nyc, ny : February 15, 2008 10:49 am

LIKE DUHHHH

Is this a surprise???

Posted By jmmx Portland, OR : February 15, 2008 2:36 am

“AT&T (T) has said that its revenue per iPhone user is nearly double that of the average customer ”

cha ching for Apple a nice chunk of passive income

Posted By lk nyc : February 14, 2008 9:20 pm

Apple’s stock did go up after the iphone…unfortunately it’s getting killed in the subprime meltdown…

Posted By Andre F Largo, Florida : February 14, 2008 7:24 pm

“AT&T (T) has said that its revenue per iPhone user is nearly double that of the average customer because iPhone users tended to sign up for large data packages on top of their voice calls. And in December, O2 reported that more than 60% of iPhone users use over 25mb/month of data, while only 1.8% of O2’s non-iPhone customers go over that mark.”

Actually, iPhone users signed up with AT&T are required to get the $20 unlimited data package, which is the only one they offer. You can’t not sign up for it or get a bigger package.

Posted By Greg F., New York, NY : February 14, 2008 5:19 pm

PED: The last paragraph doesn’t sound right somehow.

All of the AT&T iPhone plans come with unlimited data for a flat fee of $20. In fact, that data plan is more or less mandatory. You can increase the number of minutes and the number of text messages. So does saying that iPhone users tend to sign up large data packages imply that users of other data-capable phones on AT&T don’t sign up for them?

Posted By Orac, Seattle, WA : February 14, 2008 5:12 pm

why is apple’s stock not going up from this news? clearly they are dominating with the iphone. 50x? that’s off the charts.

Posted By mike, boston, ma : February 14, 2008 5:11 pm

Simple reason..usability !!!

I used to have a Palm phone, then a Samsung using MS Mobile. Yeah, they have the net capability, not very useful.
Now, I used a iPhone, it is “usable” for surfing the net, it is very very user friendly, with large screen and zoom in nicely. Compare to the MS Mobile driven phones, the iPhone is a much better device. It is not just about the spec.

Posted By AY, USA : February 14, 2008 4:47 pm
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Philip Elmer-DeWittSilicon Valley veterans like to joke that Steve Jobs must be surrounded by a reality distortion field; if you get too close to him, you start to believe what he's saying. Thanks to the success of the iPod, the launch of the iPhone and the renewed interest in the Mac, Apple has made believers out of millions of customers - and made a lot of investors rich. But Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple - and watching Steve Jobs operate - since 1982, first for Time Magazine, then for Business 2.0, and now for Fortune.
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