iPhones initiate 50 times more searches than other handsets, says Google
For a device that represents about 0.4% of the mobile handset market, the iPhone generates an awful lot of Internet traffic.
How much, you ask?
“Unheard of levels,” according an executive at O2, which on Monday announced plans to deploy a network of bandwidth boosting femtocells across the U.K. to handle the extra load. (see here)
And yesterday at the Mobile World Congress in Barcelona, a Google (GOOG) executive offered a more precise measure. According to Vic Gundotra, head of the company’s mobile operations, Google is seeing 50 times more searches from Apple (AAPL) iPhones than from any other mobile handset.
“We thought it was a mistake and made our engineers check the logs again,” he told the Financial Times.
The FT notes that Google’s findings dovetail with earlier reports. In December, O2 reported that more than 60% of iPhone users use over 25mb/month of data, while only 1.8% of O2’s non-iPhone customers go over that mark.
My pen is is what I used to use to do all my messaging and communication before i got an iPhone. Now my pen is useless
My son virtually runs his business ” Mommy I’m Here” a child location device from his iPhone. He wouldn’t be without it.
IPhone users are accessing the Internet 50xs more than on other phones. Gee what does that mean? It means iPhone users are using the hell out if their iPhones. How could that be? I thought the iPhone was supposed to be a useless paper weight in a pretty box that people bought to be cool.
Philip,
You do realize the entire premise of your blog is flawed because AT&T does not charge extra for more data used.
There is a flat fee of 20.00 for unlimited data.
George
ex ped: Well, maybe not the entire premise. But you (and the others who commented on it) are right about AT&T. I’ve taken that sentence out of the post.
“AT&T (T) has said that its revenue per iPhone user is nearly double that of the average customer ”
cha ching for Apple a nice chunk of passive income
Apple’s stock did go up after the iphone…unfortunately it’s getting killed in the subprime meltdown…
“AT&T (T) has said that its revenue per iPhone user is nearly double that of the average customer because iPhone users tended to sign up for large data packages on top of their voice calls. And in December, O2 reported that more than 60% of iPhone users use over 25mb/month of data, while only 1.8% of O2’s non-iPhone customers go over that mark.”
Actually, iPhone users signed up with AT&T are required to get the $20 unlimited data package, which is the only one they offer. You can’t not sign up for it or get a bigger package.
PED: The last paragraph doesn’t sound right somehow.
All of the AT&T iPhone plans come with unlimited data for a flat fee of $20. In fact, that data plan is more or less mandatory. You can increase the number of minutes and the number of text messages. So does saying that iPhone users tend to sign up large data packages imply that users of other data-capable phones on AT&T don’t sign up for them?
why is apple’s stock not going up from this news? clearly they are dominating with the iphone. 50x? that’s off the charts.
Simple reason..usability !!!
I used to have a Palm phone, then a Samsung using MS Mobile. Yeah, they have the net capability, not very useful.
Now, I used a iPhone, it is “usable” for surfing the net, it is very very user friendly, with large screen and zoom in nicely. Compare to the MS Mobile driven phones, the iPhone is a much better device. It is not just about the spec.
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Andre - how are you linking Apple stock increase/decrease to a mortgage and real-esate issue (”Subprime meltdown)?
Those two aren’t linked at all?!?