Mac news from outside the reality distortion field
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March 3, 2008, 7:29 am

Air outsells MacBook, iMac, Pro; sold out in Boston, NY, SF, says report

macbook-air-front-view.jpgA month after it went of sale, demand for the MacBook Air is surprisingly strong, according to Ars Technica, which surveyed stores across the U.S. over the weekend and found supplies of the $1,799 notebook computer ($3,098 for the solid-state drive version) thin or nonexistent.

“No Air for you,” is the motto in and around Boston, writes Ars‘ Ken Fisher. “An employee at the Burlington store told me that demand has been extremely high, admitting that some customers even ponied up for the far more expensive MacBook Air SSD because they stayed in stock longer.” (link)

Despite its limitations (shortage of ports, nonremovable battery, etc.) the machine was also out of stock in New York City, Chicago, San Francisco, and Los Angeles, according to Ars readers. In Indianapolis there are “more than enough” Airs to meet demand, writes Fisher, but in London’s Regent Street store they are “selling out the moment they come in.”

apple-sales-widget.jpgOf course, empty shelves can be caused either by high demand or short supplies, and without any sales figures from Apple (AAPL) it’s hard to tell which it is. One sign in favor of strong demand, however, is that the Apple store’s “Top Sellers” list puts the MacBook Air at No. 1, ahead of the MacBook, iMac, Leopard, MacBook Pro and AppleCare. That’s especially impressive given that the MacBook and MacBook Pro lines got refreshed just last week.

According to Fisher, the machine sells itself once people put their hands it.

A recurring theme in our discussions with the folks at the Apple Store (who just love to gab, it must be a job requirement) is that the MacBook Air is a switcher device. The perception that this puppy is the leanest, meanest portable there is has road warriors starry-eyed. When we feigned amazement at the product being out of stock in multiple locations, we were told time and time again that demand for the Air is increasing as people see it in action, in person. Of course, these are paid Apple employees telling us this, and they have a sales job to do. At the same time, we’ve heard plenty of similar anecdotes in the past week. (link)

I sorry all you guys want the MacBook Air to fail so badly, but that’s not what’s happening. Face it. The MBA has consistent been in the top ten laptops on Amazon as well.

Posted By Trent, Los Angeles, CA : March 5, 2008 8:22 am

Just by the wording of this article tells me that this is the biggest loser in Apple history. They create a small inventory and try to make people think it’s a hot item without releasing any sales figures. The AIR will be canceled in 6 months due to poor sales.

Posted By Ryan, Bellevue, NE : March 4, 2008 12:16 pm

The story of the Macbook Air being sold like hot potatoes doesn’t surprise me. The ‘Air’ does make a fine companion for travelers who have tabletop Macs at home. But I’ll stick with my plan to upgrade to an Intel model in the form of a more complete ‘Macbook’. Apple is smart enough to know that ‘complete packages’ (MacBook Pro, Macbook, iMac) are better deals at this time and have been upgraded to reflect this plan.

Posted By Tom, Philadelphia PA : March 4, 2008 7:53 am

Wow!
I can’t actually believe it…
The MacBook Air was said to bring a very poor demand:
http://www.maconair.com/macbook_air_as_lightweight_as_sales

Also the new Macbook pros must have hurt the Air’s sales…

Posted By Lucy Davis, Dallas, TX : March 4, 2008 6:25 am

Steve Jobs has done well to get me to switch. As a product of the Windows environment, my move to the left of the Apple adoption curve started with a 3rd gen Nano. Months later came a 5th gen iPod, followed shortly by the iPhone. Now the Air. I am loving the Air and its relative ease of use. Is there some getting used to? Yes…but a great machine. Once you’re a commodity, you have to learn to change the experience. This major change to my computing environment prompted my to start a blog at mymacair.blogspot.com

Posted By Andrew, Danville, CA : March 3, 2008 2:01 pm

I am a total “road warrior” and I love my MBA. The screen is brilliant, keyboard rocks, wireless runs at over 150Mbps and it weighs next to nothing. Sales will only accelerate.

Posted By Mike, NYC : March 3, 2008 12:14 pm

It’s so great to see this actually selling very well. I thought it might when every ‘Wintard’ on the planet was frothing about how it would fail. They were wrong about the iPod, too.

Posted By Brian, Columbus, OH : March 3, 2008 11:38 am

To d - it’s easy to claim “huge” growth percentages when growing from a relatively tiny base. It gets harder as the numbers get bigger, i.e. a move from 4% to 8% market share is a 100% gain. AAPL’s growth will inevitably slow as the economy does and consumers stop spending. It’s a fact of life that the Mac fanboys don’t want to face - PC’s are a commodity, and premium-priced commodity products don’t hold up well in a recssionary environment. AAPL can either cut prices to keep volume growth up (not likely as it will hurt margins) or accept the growth hit and sell fewer overpriced computers to the fanboys who will willingly pay for them.

The pie-in-the-sky stock price claims made here are obviously coming from people who didn’t live through the stock bubble in the late 90’s, and aren’t familiar with concepts like mean reversion or gravity.

Posted By Dan, Boston, MA : March 3, 2008 10:01 am

The Air isn’t outselling the macbook or pro. But it is selling extremely well and these sales are additive….sales that Apple wouldn’t have captured with out the machine. Many are people adding a second portable due to its extreme light weight.

Posted By apple employee, nj : March 3, 2008 9:49 am

TC-percentage gain is on the order of 300% - a move from 1% of users to 4% of users.

Posted By d, Orange, MA : March 3, 2008 9:25 am

“Surpisingly Strong” demand? What planet are you from? The best looking machine on the marked, the lightest, and you are surprised it is selling well! Berift of all the extras you never use anyway, just what the business traveler needs.

Posted By John Murray, Orlando, Florida : March 3, 2008 9:19 am

Is amazing that everything Apple sell is claimed to be the “switcher” device that will switch people from wintel world to MacWorld since iPod 1 4? 6? yrs ago, yet even with millions of iPOd and now air sold over the year, what is the percentage gain in computer sale worldwide? from 2% to 3? 4%?
Lets get real, this is nothing but one good looking but underspec status symbol.

Posted By tc, Atlanta, GA : March 3, 2008 9:16 am

This is an excellent Road-warrior machine, but inferior to other MacBooks, in my view, for the “typical user”. It’s gratifying to hear people are excited about it. It does stack up pretty nicely price-wise vs PC ultralights, like the Sony “equivalent”.

Posted By Tom B. Chapel Hill, NC : March 3, 2008 8:51 am

Wow! Consumers buying stuff they want without minding meaningless reviews about the Air not having enough ports that the consumer never needs for the environment in which the consumer plans to take the Air. All such reviews immediately discounted when the guy who has to lug a bunch of crap through airports on a routine basis actually sees and picks up the Air. Astounding information, what? Just saying. Long live the consumer!

Posted By AAPLpie : March 3, 2008 8:03 am
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Philip Elmer-DeWittSilicon Valley veterans like to joke that Steve Jobs must be surrounded by a reality distortion field; if you get too close to him, you start to believe what he's saying. Thanks to the success of the iPod, the launch of the iPhone and the renewed interest in the Mac, Apple has made believers out of millions of customers - and made a lot of investors rich. But Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple - and watching Steve Jobs operate - since 1982, first for Time Magazine, then for Business 2.0, and now for Fortune.
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