Mac news from outside the reality distortion field
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March 3, 2008, 9:53 am

Apple tops Fortune’s Most Admired Companies

most-admired.jpgFortune’s annual America’s Most Admired Companies list is out Monday and Apple is No. 1 — up from No. 7 last year.

How was this determined? To quote the intro.:

To create the top 20, Fortune and its survey partners at Hay Group asked the experts — in this case, more than 3,700 people from dozens of industries — to select the 10 companies they admire most. This year’s winners all have strong records of innovation, leadership, and financial strength — and their employees know it.

There is much more about Apple (AAPL) in the issue, including Betsy Morris’ company profile “What Makes Apple Golden,” but the brief summary reads:

It is a tribute to its CEO that Apple, which ten years ago seemed headed for the slag heap, is No. 1 on this list. Steve Jobs has always had a knack for weaving magic out of silicon and software. But who knew he could build a $24 billion (in sales) company on the strength of a portable jukebox and a computer with a single-digit market share?

His pitch, as he leveraged the success of the iPod, was very simple: Apple products work, and if you buy more than one, they work better. The company (if not its stock) is on a tear, but even with the economy weakening, it will be interesting to see how economically sensitive this growth engine is. (link)

They are just jealous that they don’t have as much faith and passion about their computers, as we have about ours. It’s a sad way to live.

I agree totally! The fanboism is quite a sad way to live ;)

Posted By Chris, Reading PA : March 5, 2008 3:22 pm

All the ‘Applelite’ bashers can say whatever they want about us. We know the real truth. They are just jealous that they don’t have as much faith and passion about their computers, as we have about ours. It’s a sad way to live.

They are even more jealous that the new Macs run windows better and faster than an actual windows box.

Do we tend to pay a premium for our Macs? We sure do. But when you by a premium product, would you expect anything else?

Posted By Daniel Corsivo, Fort Stewart Georgia : March 3, 2008 10:58 pm

Is this all there is? Is this the best you “appleites” can come up with? PLEASE!!!! Jackie Gleason is rolling over in his grave. “To the Mooon Alice”

Posted By Dave, cleveland Ohio : March 3, 2008 4:50 pm

we have a saying in sales one bad thing from a customer negates 100 good things People remember bad news and ignore good as a rule we “appleites” love our macs they are more than machines to us and design is the reason. we are mystified as a group by the glee pc users show at the slightest usually speculative hint of trouble and how much they love to taunt us. I guess all that bile is stored up from the last time they lost all their work to the blue screen of death or the famous “windows is out of memory this application will now quit ok?” (no yes no or save choice)

we will see what happens to the stock tomorrow after the meeting remember for every one who dumps a stock there is some one buying it.

Posted By bill Pellegrini Huntington Ny : March 3, 2008 1:20 pm

For people who send letters to the editor about PED, complaining that his comments affecting the stock price, the stock still going down today explain! Even today news: Apple is the most admired company (a least by its customers/worshippers). I guess there are allot of stocks gamblers not serious investors.

Posted By MeMe, Iowa city, Iowa : March 3, 2008 12:10 pm

I just can’t wait to read the comments from all the “appleites”. Come one come all, “and awwaayyy weee gooooo!”(god bless jackie gleason)

Posted By Dave, cleveland ohio : March 3, 2008 11:36 am
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Philip Elmer-DeWittSilicon Valley veterans like to joke that Steve Jobs must be surrounded by a reality distortion field; if you get too close to him, you start to believe what he's saying. Thanks to the success of the iPod, the launch of the iPhone and the renewed interest in the Mac, Apple has made believers out of millions of customers - and made a lot of investors rich. But Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple - and watching Steve Jobs operate - since 1982, first for Time Magazine, then for Business 2.0, and now for Fortune.
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