Mac news from outside the reality distortion field
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March 6, 2008, 11:12 am

The unfiltered Steve Jobs

steve-jobs-cover.jpgTranscripts from Betsy Morris’ extended interview with Apple’s (AAPL) CEO in Kona, Hawaii, have been posted on Fortune.com. Among the subjects he addresses:

  • The birth of the iPhone
  • On market research (or the lack thereof)
  • Why people want to work for Apple
  • What if he got run over by a bus?
  • The devices he chose not to make
  • His management style
  • Why recruiting new people is hard
  • The benefit of owning the OS
  • Apple’s marathon Monday meetings
  • Story crises at Pixar
  • The iPod tipping point
  • Launching the Apple Store
  • Catching the next wave
  • What was wrong with Apple TV
  • Weathering the economic downturn

You can read the excerpts here. The Morris story that appears in the current issue is available here.

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Philip Elmer-DeWittSilicon Valley veterans like to joke that Steve Jobs must be surrounded by a reality distortion field; if you get too close to him, you start to believe what he's saying. Thanks to the success of the iPod, the launch of the iPhone and the renewed interest in the Mac, Apple has made believers out of millions of customers - and made a lot of investors rich. But Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple - and watching Steve Jobs operate - since 1982, first for Time Magazine, then for Business 2.0, and now for Fortune.
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