Mac news from outside the reality distortion field
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April 28, 2008, 9:17 am

Apple updates iMacs

[Update: the stores are back up and sure enough, the iMac product line has been updated. Same prices, better specs. Apple press release here.]

Apple’s online stores were closed early Monday around the world, a pretty dependable sign that new products were about to be announced.

The most likely candidate: an upgraded iMac. Last week Geeksugar, a rumor site with a good track record, passed along word that Apple would soon be refreshing its line of desktop computers with bigger hard drives and faster (presumable Intel Penryn) processors. (link)

According to AppleInsider, a memo out of Cupertino gave some of Apple’s (AAPL) U.S. retail partners a heads-up on the new iMacs and that placeholders for the computers have appeared on BestBuy’s computers. (link)

The successor to the original 1998 Bondi-blue iMac G3, the current Intel (INTC) Core 2 Duo aluminum iMac was introduced Aug. 7 in two models, a 20″ and a 24″.

Apple usually announces new products on Tuesdays.

You going to update this? The stores have been up for around 7 hours now and this is still an AAPL headline?

Posted By kclendaniel : April 28, 2008 4:49 pm
Posted By Eric, Mpl. MN : April 28, 2008 12:10 pm

Misleading headline. Who approves them?

Posted By David Enock, NYC, NY : April 28, 2008 11:44 am

3.06 Ghz Core 2 Duo starts at $2199

Posted By kclendaniel : April 28, 2008 9:57 am
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Philip Elmer-DeWittSilicon Valley veterans like to joke that Steve Jobs must be surrounded by a reality distortion field; if you get too close to him, you start to believe what he's saying. Thanks to the success of the iPod, the launch of the iPhone and the renewed interest in the Mac, Apple has made believers out of millions of customers - and made a lot of investors rich. But Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple - and watching Steve Jobs operate - since 1982, first for Time Magazine, then for Business 2.0, and now for Fortune.
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