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May 21, 2008, 8:26 am

Comic relief: Apple keynote bloopers video

Here’s well-timed link from Andy Space at 9to5Mac.

With 19 days to go (according to my handy keynote widget) before Steve Jobs takes the stage at San Francisco’s Moscone West for Apple’s (AAPL) annual World Wide Developers Conference, Space has re-run a compilation of Apple keynote bloopers.

I’ve pasted the YouTube link below. Originally posted a year ago, it features cameos by marketing VP Phil Schiller (waiting in vain for a game to load) and Sony president Kunitake Ando (searching in vain for a word in English).

But the star, as usual, is Steve Jobs. See him wrestle in public — and keep his legendary temper mostly in check — as Macs crash, demos fail and a balky camera declines to yield to his command (and ends up getting hurled off stage).

There are worse ways to spend four minutes and forty seconds on a slow news day.

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UPDATE: Reader iSmashPhone from Philadelphia offers two helpful links: 1) Apple’s own compilation of  Jobs’ greatest hits and 2) communications coach Carmine Gallo’s instructional video that teaches busy executives how they, too, can learn to Present Like Steve Jobs.

I’ve always thought it was refreshing that Jobs doesn’t fake knowing about sublime technologies like the semantic reasoning beneath junk mail filters or Massive Branch Prediction Logic. Hardly bloopers, I think this is a strength.

Posted By JW, LA, CA : May 23, 2008 2:10 pm

To John, as I recall reading, a fair amount of recent “demos” by Apple have been faked, including some of the iPhone show.

Mind you, I am not saying this is abnormal or even really wrong. A lot of presentations do this just to make the product look good (and keep the CEO from chunking it off the stage).

Posted By JAy., Houston, TX : May 21, 2008 4:08 pm

One interesting thing is that almost all of the bloopers are for old products (Mac OS 8, 9, first version of OS X) - the later versions of the OS are so rock solid that the bloopers are almost gone now - a real testament to the quality of the current product offering.

Posted By John, San Francisco, CA : May 21, 2008 12:48 pm

Well, these are nice examples of the “demo effect,” I’ll admit. Anyone who has presented or demonstrated things in public on any platform can testify to its existence.

Apart from that, the reactions of the various people in the clips, including Steve Jobs, to the various problems they encountered seem very mild. If you folks think this is a documentary of rage in action, you need to get a more interesting life!

Posted By ScienceMan, Honolulu, HI : May 21, 2008 11:58 am

Thanks, I never saw this video before.
Someone posted this on Digg
http://digg.com/apple/How_to_Present_like_Steve_Jobs_3

May be he is the most charismatic pitchman in business today but bloopers showed his true character. He exhibited some awful behavior (digital camera is the best example)

Posted By iSmashPhone, Philadelphia PA : May 21, 2008 10:54 am

Phill,
thanks for something fun and refreshing, and not the typical Apple negative tripe.

Now if all new could learn from you!?

Have a great day everyone!

Posted By Dennis, Phoenix Arizona : May 21, 2008 10:43 am

very very funny stuff .. he was pissed about the camera someone got in big troubles for that ..

Posted By Newton rules : May 21, 2008 9:14 am
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Philip Elmer-DeWittSilicon Valley veterans like to joke that Steve Jobs must be surrounded by a reality distortion field; if you get too close to him, you start to believe what he's saying. Thanks to the success of the iPod, the launch of the iPhone and the renewed interest in the Mac, Apple has made believers out of millions of customers - and made a lot of investors rich. But Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple - and watching Steve Jobs operate - since 1982, first for Time Magazine, then for Business 2.0, and now for Fortune.
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