Mac news from outside the reality distortion field
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June 5, 2008, 3:54 pm

Apple Store under Louvre’s glass pyramid gets the green light

Apple’s application to build a store in Paris – its first in France – has been approved, according to the French financial daily La Tribune. The location: the Carrousel du Louvre, prime retail space under the pyramid that dominates Napoleon’s courtyard at the museum’s grand entrance.

According to La Tribune’s brief report, Apple (AAPL) has drawn up plans to build a two-story, 715 square meter store in space previously occupied by two shops – Résonances and Lalique. Among its new commercial neighbors: Sephora, Esprit and a Virgin Megastore.

ifoAppleStore, which watches Apple’s retail activities more closely than a security guard, adds this:

The mall hosts 9 million visitors a year, of which at least 40 percent are tourists. In an unusual move, the store was officially acknowledged by Jasmine Khounnala, Apple’s Paris-based public relations manager, who said, ”We are thrilled that our opening project of an Apple Store in the Carrousel du Louvre has been approved by the (local planning commission).” She added that Apple is “delighted” to offer Paris the experience of Apple retail stores, just as in other countries. (link, with diagram)

Of course, construction does not necessarily follow approval, but I.M Pei’s glass pyramid would complement nicely Apple’s glass cube on Manhattan’s Fifth Ave.

Ciccio, Roma – check ANY dictionary for a definition of “pyramid” and I think you’ll find the Louvre’s satisfies it just fine…

Posted By Didi, Hiroshima, Japan : June 9, 2008 10:20 am

Hi Rob, Well, sales volume, or revenue earned, or market share…. take your pick of ways to measure success. Microsoft is pretty hard to beat in any measure, except, ironically enough, user satisfaction.

But the key point with computers is that the users are not the consumers. The consumers, the folks who pay, these are the owners of businesses. the users are their drones, who pump out spreadsheets and keep track of business data. Who cares what they think? They are paid office drones, so nobody cares what they think.

Until Apple decides to go for enterprise, it will be a fashion label that does tech products. If it decides to go for enterprise, it will be another Microsoft, more or probably less. Even now we can see how Apple is turning into the corporate leviathan they have always set themselves against. They now charge for developer educational content, and the iPhone, whatever anyone says, is a locked down device that is 100% about clever contracting and 0% about free computing.

Apple have to bet the farm if they want to take on the enterprise market, and it is a bet they could well lose. So microsoft failed utterly with their Zune. Yeah, true. But they were not betting the farm. If Apple goes after enterprise, the cost and the risk, and the prospect of a market war with Microsoft, will be huge. THEN folks will have to wonder about how well Apple is run, in the corporate sense. Until then, Apple is in the fashion industry.

Their good at it, and I love em, but they don’t really do computing in the economic world.

Posted By cynik, switzerland : June 7, 2008 11:33 am

Actually the so called pyramid is a cube section with right angles.

Posted By Ciccio, Roma : June 6, 2008 5:26 pm

Comment in Cynik ~
If the measure of success is absolute sales volume, then no one has been as successful as Microsoft. I have no problem with that but look at Dell. Large absolute sales and where has its market capitalisation been? And the stock price of MSFT over the past 5 years? Apple’s is successful measured ratings, productivity, shareholder value growth, margins etc. relative to its size. It is ultimately accountable to its shareholders, because they are the owners. Vista was a failure relative to MSFT’s size.

Posted By Robert, Short Hills, NJ : June 6, 2008 7:24 am

Well, one way of viewing this move is that it is symbolic of the Apple business problem. For those who don’t know what the Apple business problem is, it is the fact that they sell hardly anything compared to their competitor, Microsoft. Yeah, vista was a huge failure. Terrible failure. It made a vast amount of money, way more than leopard, but it was a “failure”.

And for years, folks have been pointing out that Apple does not have a strategy for making itself accessible in the market place. Spending huge money to secure a showcase store at a prime Paris location is a PR win, but a strategic loss. It shows investors that Apple is still fascinated with how they look, and not how many folks they can access and service in the marketplace. Sooner or later competitors will get the software right and the device makers will come to the party. If Apple is still a show pony and doesn’t build the infrastructure to get to the market effectively, it will lose value as fast as any other poorly managed business. Murdoch is right. Apple is slow and limited, in the corporate sense. Good PR and design notwithstanding.

Posted By cynik, zurich, switzerland : June 5, 2008 11:10 pm

OMG, I can already see it. The 5th generation iPhone, made from pure glass. Come on, you know it’s coming, you know you want it. And it will be soooo cool!

Posted By jojo, mountain view, california : June 5, 2008 7:30 pm

Glass cube in NYC, Glass pyramid in Paris. Which city is lining up to get the Apple Store in the glass sphere? I’m betting Shanghai…

Posted By Orac, Seattle, WA : June 5, 2008 6:48 pm

I have heard the seemingly funny expression “Apple taking over the world” and “Apple world domination” for quite some time now.

Believe you me, Apple is about to turn this joke into reality!

Posted By XamaX, Lisboa, Portugal, Europe : June 5, 2008 6:19 pm

This kind of class contrasts rather sharply with the MS blue screen of death.

Posted By Lee, Richland WA : June 5, 2008 6:05 pm
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Philip Elmer-DeWittSilicon Valley veterans like to joke that Steve Jobs must be surrounded by a reality distortion field; if you get too close to him, you start to believe what he's saying. Thanks to the success of the iPod, the launch of the iPhone and the renewed interest in the Mac, Apple has made believers out of millions of customers - and made a lot of investors rich. But Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple - and watching Steve Jobs operate - since 1982, first for Time Magazine, then for Business 2.0, and now for Fortune.
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