Cult of Mac: ‘Just one more thing’ videos…

To set the stage for Steve Jobs’ June 9 keynote, Leigh McMullen of Wired.com’s Cult of Mac has done a brave and lovely thing: he’s created a multimedia time line of nearly every keynote since Jobs’ return to Apple (AAPL) in 1997.

Lovely because McMullen’s tiptoe through time is so nicely laid out, generously annotated with historical video clips of Steve Jobs — growing steadily more wizened — as introduces everything from the 1998 iMac to the 2008 MacBook Air.

Brave because no good deed goes unpunished. Predictably, McMullen’s labor of love has drawn nitpickers like, well, fleas.

“This is completely wrong,” wrote JakePT on Saturday morning at 3:37 a.m. “The last 5 were not ‘One More Thing’s, neither were some of them the anchor of the keynote as you say in your excuse. The Mac Pro was NOT the anchor of the Keynote, Leopard was. The Air wasn’t really even the anchor of the keynote… You’re also missing the iFund from March which was a ‘One More Thing’…

Get the idea?

You can check out the time line yourself — and watch the videos — at Cult of Mac here. I’ve pasted a sample below the fold: Steve Jobs, clean-shaven and looking 20 years younger, as he unveiled the original OS X on Jan 5, 2000.

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Filed under Apple, Keynote, Macworld, Steve Jobs

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I think instead of ‘no good dead goes unpunished’ should be ‘no good deed goes unpunished’

ex ped: Ouch. Fixed. Thanks.

Posted By Tom Dublin, Ireland : June 9, 2008 5:05 am

Thanks for the link, and for the recognition of the work that went into this.

Posted By Leigh McMullen, Dallas, Texas : June 8, 2008 2:56 pm

An open letter to Philip Elmer DeWitt:

Dear Philip,
I have on occasion purchased Fortune Magazine, it is a magazine about investing and making money, correct? Normally I would expect articles that analyze the company, its products, its bottom line. I have read some of your articles and just finished Mac: “just one more thing”. To be honest, I don’t think this article reflects anything about the business of apple. As an investor in Apple, I do appreciate knowing about the company through websites such as macrumors or appleinsider. However, you just published an article that consists of work by McMullen from wired.com that is interesting. Then you go on to mention how a person trashes it in a comment to the very same story and include his “blogger name”, which gives no clue as to who he is. These two items are basically the whole article. In addition you show a shot of Jobs looking “20 years” younger in 2000,. which was 8 years ago. Are you commenting on the toll that cancer takes on a person’s apparent age? What’s the point (of the article)? Get the idea?
Sincerely,
Phillip

ps please reply as I am curious to know the answers

ex ped: Answered privately.

Posted By Phillip, St. Louis, MO : June 8, 2008 12:40 pm

“Steadily more wizened” Shame on you. He’s recovering from cancer.

Posted By Sarah, Los Angeles, CA : June 8, 2008 2:06 am

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About This Author

Silicon Valley veterans like to joke that Steve Jobs must be surrounded by a reality distortion field; if you get too close to him, you start to believe what he's saying. Thanks to the success of the iPod, the launch of the iPhone and the renewed interest in the Mac, Apple has made believers out of millions of customers - and made a lot of investors rich. But Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple - and watching Steve Jobs operate - since 1982, first for Time Magazine, then for Business 2.0, and now for Fortune.