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June 9, 2008, 8:33 am

The Mac Fusion rumor: Bridging the gap? [Updated]

[Update: This was a bust. There was no such device introduced on Monday.]

Score one for The Unofficial Apple Weblog (TUAW) — maybe.

Only hours before Monday’s opening of World Wide Developers Conference, they posted the first leaked photograph of a new Apple product — or what certainly seems to be a real product — and it’s not an iPhone.

It’s called Mac Fusion, according to the promotional copy that surrounds the photo, and looks like a mini-Mac Mini — or an Apple TV into which someone has cut a slot wide enough for a CD or DVD.

The headline in display type — “Bridge the gap” — fits the two-bridges theme set by Apple’s e-mail invitation. And it’s a product aimed at developers, which makes sense given that WWDC is, after all, a developers conference.

If this is a fake, it’s a very good one. The copy certainly reads like it came out of Apple’s (AAPL) marketing department:

“Building your applications for the Mac has never been easier. Mac Fusion was designed exclusively for new developers wishing to port their existing programs to the Mac without breaking the bank. Mac Fusion allows you to explore the power and stability of Max OS X while keeping the ability to run alternate operating systems such as WIndows or Linux, via Boot Camp.”

That’s not something intended for the consumer market. No price is indicated, nor shipping date, but there is a big Buy Now button on the page, which would suggest sooner rather than later.

[Photo courtesy of TUAW.]

Dreamdeceiver wrote:

Nobody would buy a Mini except independent developers intent on minimizing outlay.

As an owner of a Mac Mini, I’ll violently disagree with the statement. I don’t want some expensive laptop with a tiny screen nor do I want to pay Apple a fortune for an all-in-one iMac where I cannot upgrade the display — ever. I’m not about to drop three grand on an 8 core Xeon when it is absurd overkill for video games, ripping music and DVDs, reading e-mail, surfing the web, developing apps, etc.

Apple charges too much for hardware, so the less hardware I have from Apple, the better off I am. I just upgraded my Mini with a 24″ Samsung widescreen monitor for $250. Apple wants over three times that much for a 23″.

Posted By Fred from Alexandria, VA : December 26, 2008 11:38 pm

Most developers would tell you the MacMini is what the Fusion is faked to be. Nobody would by a Mini except independent developers intent on minimizing outlay. That said the MacMini costs twice as much as what would lead to the development of a decent supply of Apple programmers.

Personally I like it that there are few Apple programmers. Look at the crap that is turned out by the legions of Microsoft, Linux, and Java programmers…

Posted By Dreamdeceiver, Silcone Valley : June 13, 2008 7:28 pm

I don’t care if it’s real or fake; it’s just stupid.

Posted By Sleepy, UK : June 9, 2008 11:42 am

Tim - You’re right. The photo has issues. If you look at the Mac, Windows and Linux logos, you can see that they have white behind them that doesn’t match the grey of the rest of the background. This would never pass QC for a box image at Apple.

Posted By Bob, Hoboken, NJ : June 9, 2008 11:19 am

This is definitely fake. Look at the white background behind the OS logos. Not even a beginning web designer would make that mistake. Not only that, the ad copy is clearly not up to Apple standards. The author seems to think the copy is good, but I guess that’s why only Apple can create the mystique around the products the way they do.

Not only that, there’s no reason for this product. All of Apple’s current lineup can run boot camp. Apple may release a smaller version of the Mac mini some day, but this page is not it.

Posted By Gustav, Paris, Texas : June 9, 2008 11:13 am

I can’t see Apple using the Microsoft Windows or Linux Logo’s in their advertising. I would think that they would avoid that.

Posted By Olddog Stanley, Virginia : June 9, 2008 11:06 am

To the point of using “Fusion”. Apple got away with using “iPhone” which is a registered trademark of Linksys (Cisco). But most likely a fake anyway.

Posted By Robert, Chicago, IL : June 9, 2008 11:00 am

a very obvious fake !

read the text about the processor, it’s ridiculous.

developers use macs like any other, they have no special needs at all, especially not a cheap computer, at less than half the price of the entrance fee to the WWDC

Posted By Martin : June 9, 2008 10:55 am

DON’T BELIEVE THIS! IT’S A CYLON TRICK!!!

Posted By Arnold Lipschitz, San Fransico, CA : June 9, 2008 10:40 am

The name makes me wonder… VMware has a product called “Fusion” that allows a user to run Windows (or other operating systems) on a Mac. Apple naming this product Fusion would be a miss-step.

That said, Apple has been building a coffin for the PC in the enterprise development environment. This would be a very big nail to make it that much easier for developers to work on multiple platforms.

Posted By Sol Young, Philadelphia, PA : June 9, 2008 10:21 am

No joke. Fortune needs to vet their rumor sources (TUAW). This is fake. Apple writes better copy and their color schemes are different for MSFT logo, etc.

Posted By Anonymous : June 9, 2008 10:21 am

the name is the same as vmware’s product and they are too close in purpose. this isnt real

Posted By Alfredo, Panama, Panama : June 9, 2008 10:17 am

Fake. Though I’m sure many developers would appreciate such a product I don’t thing that apple would develop such a product without making it available to the general public. It would be an unwise use of R&D directed to a select few.

Posted By RB, Portland, OR : June 9, 2008 10:17 am

See now, what gets me is the photo. It just doesn’t seem like an Apple photo, you know? I don’t quite know what bothers me about it, but it just doesn’t seem right.

Posted By Tim, Roanoke, Va. : June 9, 2008 10:14 am

Someone didn’t do there homework before writing this article. Mac Fusion has been around for a while and is a bridge.
product page is:
http://www.vmware.com/products/fusion/

Posted By Avi Wollman, Jerusalem, Israel : June 9, 2008 10:10 am

Hey James:
I suggest you read the ad copy” again, it says you can use whatever this thing is, “Without breaking the bank”, not the other way around. My feeling is it’s a fake, but we’ll know for sure soon enough!

Posted By Lloyd Goff, River Edge, NJ : June 9, 2008 10:10 am

This is a fake. Look closer at the language (I have never seen apple refer to Mac as “the Mac.?”

Posted By Buba, Washington DC : June 9, 2008 10:10 am

This is no Fake. 1 month ago I flew SFO to DTW with a Fusion engineer/programmer on NWA. While befriending him with with idle Mac chat he spilled the beans. It is what it is. Hence buy stock where Apple-cable/Fusion etc. (Pun intended).

Posted By Maxx Stryker, Ann Arbor, MI : June 9, 2008 10:09 am

Isn’t VMWare going to have some issues with the name of this product? Unless they’ve partnered up with Apple under the radar, I suppose. That would be interesting.

Posted By George Mandis Portland, OR : June 9, 2008 10:09 am

The term Fusion is already licensed to VMWare for their Mac virtualization software. I doubt Apple would try to use it.

Posted By Mike, Cincinnati OH : June 9, 2008 10:01 am

Agreed, definitely a fake. If you need additional hardware to port applications, then Apple has bigger problems, especially since hardware already supports Windows and Linux.

Posted By Matthew, San Diego, CA : June 9, 2008 9:59 am

I don’t see a real difference between the Fusion and a mini Mac. Small form factor, CD/DVD slot, ability to run OS X, Windows and Linux via Boot Camp.

Posted By Dave N, Redding, CA : June 9, 2008 9:58 am

Wow, i dont know, all i can say is that look in the lower right hand corner… its says “Xcode 3._ something besides 1″ xcode 3.1 is in beta and this is something besides 1 for sure…

Posted By Brandon : June 9, 2008 9:52 am

I think this is fake, but I wouldn’t be surprised if there is a kernel or two of truth in it. We are likely to see something related to this.

But the ad copy and a few other things seem suspicious. If I was writing copy I would not write that a new one of my products didn’t “break the bank.” It’s not wise to promote perception of the unobtainability of your main product line.

Posted By James Auburn, WA : June 9, 2008 9:06 am
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Philip Elmer-DeWittSilicon Valley veterans like to joke that Steve Jobs must be surrounded by a reality distortion field; if you get too close to him, you start to believe what he's saying. Thanks to the success of the iPod, the launch of the iPhone and the renewed interest in the Mac, Apple has made believers out of millions of customers - and made a lot of investors rich. But Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple - and watching Steve Jobs operate - since 1982, first for Time Magazine, then for Business 2.0, and now for Fortune.
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