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July 1, 2008, 7:23 am

Mac climbs to record 7.95% share in Net Applications survey

Microsoft (MSFT) Windows continued its downward drift and Apple’s (AAPL) Mac OS X inched up to a record 7.95% in the market share survey issued Tuesday by Aliso Viejo, Calif.-based Net Applications.

The biggest gain, however, was recorded by the open-source operating system Linux, which jumped more than 16% in June — albeit from a small base — to hit 0.79%.

The iPhone held steady at 0.16%, reflecting a leveling off of what had been double-digit growth as buyers waited for the new iPhone 3G, which goes on sale next week. In a separate survey issued Monday, RBC Capital reported “unprecedented pent-up demand” for the new model. Data taken from 3,600 members in RBC’s Technology Adoption Panel in early June showed that 56% of those planning to buy a smartphone in the next 90 days planned to buy an iPhone — up from 35% in March and more than double the interest in any of the other brands surveyed. See here for more detail.

The monthly Net Applications survey is conducted by sampling browser data from some 160 million visits to websites operated by the firm’s clients. Although it describes the results as “market share,” Net Applications does not actually measure share of market in the traditional sense by revenue or unit sales. It does, however, provide a consistent methodology by which to measure operating system trends.

To see their July 1 report, click here. The results are summarized in the table below.

Drilling deeper into the numbers, ArsTechnica’s Charles Jade notes that the numbers for Intel Macs grew by a quarter of a percent to 5.26 percent, while PPC Mac’s declined to 2.7 percent. In other words, Intel Macs increased at twice the pace of decline for PPCs. “The rapid decline of PPC Macs coupled with sharp gains for Intel Macs no doubt factored into the decision to make Snow Leopard Intel only,” Jade speculates. His chart below:

UPDATE: Net Applications’ model must be more dynamic than we knew. At sunrise in New York on Monday, Mac’s June share was 7.95%. By 8:30 a.m. CT, when Jade posted his report, it had risen to 7.96%. By 3:00 a.m. ET Tuesday it had dropped to 7.94%. And these are last month’s numbers!

Wow, we live in a world full of smugs and they just perfuse through these comments. How about you use what you like and stop trying to bash someone else to get your point across. Its called lead by example and non of you trash talkers will ever claim to be one of those leaders. My company makes millions of dollars running windows software as we are fully electronic here and we aren’t saving our systems everyday like you people claim to. Vista is much more secure and runs great over here, I never get any examples of why it is garbage, its just always garbage to a Mac fan, and funny thing is they have never used it in most cases. Go read some tech blogs of industry leaders and you will see that Apples last leapord patch did a job on many systems out there. Wake up fools, your talking to the wrong person about your agenda’s. My agenda is that I enjoy using it and would like people to act like they are confident in their own choice and not bashing me with “garbage” statements. I guess I am just a level headed human being.

Posted By Eric, Cincinnati OH : July 2, 2008 10:48 am

Macs are far more stable, reliable than any Microsoft OS, NO I don’t have an agenda, just experience, and anyone who says anything good about Vista has an agenda.

Posted By Tim, Oklahoma City, OK : July 2, 2008 8:44 am

A trash collector in New York once said in all the years of collecting trash, he always sees PC’s being thrown out.

But never once did he ever see anyone throw out an Apple Computer.

Maybe this is why sales figures do not reflect actual usage.

Posted By Mike, Houston, TX : July 2, 2008 12:24 am

We think its great that MAC is jumping up in market share. They offer a very stable OS and with Office 07 for MAC its even better.Dallas Computer Repair

Posted By Dallas Computer Repair : July 1, 2008 6:52 pm

Regarding “Market Share”

Since Macs are well known to remain in service much longer than the average windows PC, the stats from the internet are a better measure of actual ‘installed’ market share than sales - because sales treats Macs and PC’s as equivalent.

Posted By Snewt, San Francisco, CA : July 1, 2008 5:43 pm

I love these reports, they get Apple fans all hyped up and thinking they are gonna rule the world. Funny how the Apple fans would love to have a monopoly like they always thought Microsoft did. We live in a world of hypocrits and its so funny. They trash the other guy all day and never give a good reason as to why my Vista machine runs like a champ. Don’t go around calling something garbage when there are plenty of happy customers that get everything done they want to. 8 months strong and no crashes or issues except a video driver when it first came out. Wow we live in a cynical world and the media folks are always about being better than everyone else and well many Apple fans think they are better than you or me. I used to be a Mac fan until they closed out the clones and became the ultimate proprietary system. Thank god they did not become the mainstay after that, as we would not have the competition and advancements in hardware that we have today. All I can say is that Vista is not garbage and anyone that tells you that just has an agenda. Politics in America, gotta love it.

Posted By Eric, Cincinnati OH : July 1, 2008 5:06 pm

Apple is a Growth Industry:

Whoever measures Apple notices the fact that the market share continues to grow.

Over the last year, our company web site consitantly shows Apple at 12%.

Windows 85.70%
Macintosh 12.63%
Linux 1.37%
iPhone 0.09%

Posted By Ron Yochum, Pittsburgh, PA : July 1, 2008 2:21 pm

I used to have an Apple II plus, hated the Macintosh and went with windows 3.1, 95, 98, XP… Now I am a linux person and the Mac is light years ahead of the PC. MS is in big trouble, the quality of Dell etc sucks and my iMac rules. I was hesitant bacause of the price point, but it sure is worth it. Mac controls quality much better. I bought and returned a Sony vista machine after 1 day it just was not workable. Now I do my work plus make movies and enjoy my music and tv… awesome. Vista can’t even compare. I wish Apple would drop their prices but definitely not do generic clonses like HP/Dell/Toshiba they suck.

Posted By Sean, Ottawa Canada : July 1, 2008 1:44 pm

There are many people like myself that like Vista. It does come loaded with to many features enabled by default and has some backward capatiblity issues. For those of us who have been tinkering with and re-installing Windows since version 3.1, Vista is another step up in technology. Re-installing periodically is no longer required with Vista. For the non power user Macs may be the better choice. Some power users may also want it for the Unix internals, but if you want that Linux can provide it for free.

Posted By Joe, Chicago IL : July 1, 2008 1:29 pm

I do not understand why Apple does not sell its software on a standalone basis and go head to head with Microsoft?
———————————————–

because the jig would be up for apple over charging for off the self hardware and upgrades. wouldn’t want Dell/asus/HP using the same parts and charging 1/3rd+ less

Posted By Ray Hartford CT : July 1, 2008 12:27 pm

My take on this chart would be that the iphone is the only phone that makes the chart. (0.16% of ALL net usage based on 5 million phones versus billions of full computers!) This drives home the point of how much the iphone is used to surf the net and that that ease of and experience in doing so is (even for version 1) the primary differentiating factor among all other smart phones.

Posted By Chris, San Antonio, TX : July 1, 2008 12:27 pm

been using PC’s for over twenty years. It is pitiful how crippled the software is today. The creators have no idea what quality even means. They are just preoccupied with getting it to work with a obscufated API which is windows. Buying a MAC for the first time. Got one for my daughter and she now enjoys using a computer

Posted By Anonymous, London England : July 1, 2008 12:09 pm

Jakko, Symbian would be included in other. Remember the data is based on use of web browsers. Symbian users don’t surf the web on their phones nearly as much as iPhone users do.

Posted By Eric, Middletown, CT : July 1, 2008 11:29 am

Windows Vista is the major reason for Windows continued downward spiral. It is buggy, bloated and full of DRM that it is slow on all but the most cutting-edge of systems. And even then it is noticeably slower than it’s predecessor, XP. Although Windows ME will probably be known as the lowest quality Windows produced, Vista may actually be considered the worst. The reasons: expectations were higher after waiting 5 1/2 years from XP, it was considered a major release so there is not quick fix in the works. Although MS is trying to push out Windows “Seven” quick. However, it is heavily based on Vista, so good luck.

Posted By imanheartvcsy, Venice Beach, CA : July 1, 2008 11:29 am

“I do not understand why Apple does not sell its software on a standalone basis and go head to head with Microsoft?”

Because they dont make their money on software (yet) their primary revenue stream is selling the hardware (iphone, ipod, mac). If they were only software (like MS) then they would have to switch their pricing model on their software and it would be more like MS.

Posted By K : July 1, 2008 11:22 am

The biggest risk with Microsoft is that it’s built around the cult of Bill Gates and the cult of money. I’m not sure how well it will survive without him and Steve Ballmer has some serious personality problems.

Meanwhile, Eric Schmidt (Google CEO) just joined Apple’s Board of Directors and I don’t think anyone is concerned that Apple will continue to do what it does (whether you approve or not).

The bench is much deeper at Apple which is the sign of the creation of a company rather than a personality cult. Don’t get me wrong, Windows, Media Player, the Zune, they are all copied from Apple. Microsoft runs mafia tactics when it comes to consumer acceptance. Just worried why Bill hasn’t done more to create a visible succession plan.

Posted By JF, Vancouver, Canada : July 1, 2008 11:19 am

Sorry guys, this is not market share. It is a measurement of the number of times individual computer OSs hit a series of sites. It MAY be related to installed base, but it is most certainly not market share.

I wish people would learn at least the most basic business principles before publishing nonsense.

ex ped: Joe, I know these Net Applications surveys drive you crazy, but I’m not sure “nonsense” is a fair characterization of this report. Is there something I could have written to make it clearer what these numbers do and don’t represent?

Posted By Joe, Tulsa, OK : July 1, 2008 11:13 am

I do not understand why Apple does not sell its software on a standalone basis and go head to head with Microsoft?

Posted By G.Vijayaraghavan,Chennai,India : July 1, 2008 11:04 am

Windows CE is Windows Mobile essentially so if you look at the marketshare website, you see that not many folks browse on Win CE devices (.08%) because honestly the browser isnt that great.

Posted By K : July 1, 2008 11:03 am

It is just a matter of time. Vista is the biggest piece of garbage ever made. Apple will continue to grow, as Gates retires and Microsoft continues its downward spiral…

Posted By magnew, jupiter fl : July 1, 2008 10:49 am

The biggest risk with Apple is that it’s built around the cult of Steve Jobs. I’m not sure how well it will survive without him and he has some serious health problems.

Meanwhile, Bill Gates just left Microsoft and I don’t think anyone is concerned that Microsoft will continue to do what it does (whether you approve or not).

The bench is much deeper at Microsoft which is the sign of the creation of a company rather than a personality cult. Don’t get me wrong. Jobs runs circles around Gates when it comes to consumer acceptance. Just worried why he hasn’t done more to create a visible succession plan.

Posted By Luke, Vienna, VA : July 1, 2008 10:49 am

*Sigh* Linux has only a 0.79% market share.
I look forward to the day when Linux has
at least a 2% market share, let alone the tiny 8% Mac has in contrast to Windows.

Posted By Jimmy, Winston-Salem, NC : July 1, 2008 10:45 am

Before around November last year, Net Applications were always separating PPC and Intel-based Macs from each other, and also all the different versions of Windows. This made it a bit more cumbersome to track changes in overall Mac/Windows share, so I wrote a little script for that. In November they started doing the combining themselves, and that change also broke my script and made it less useful.

They are still putting everything in the same graph though, and this pretty much hides what’s going on as Windows is still (barely) above 90% and Macs below 10%. I used to have them separately, so I fixed my script and the plots can be seen here:

http://ilari.scheinin.fidisk.fi/market-shares/

I do find it interesting how the Mac share has been relatively flat during the first half of the year, but then increasing rapidly during the back-to-school and holiday shopping seasons. Looking forward to seeing that this year as well.

Posted By Ilari, Helsinki, Finland : July 1, 2008 10:17 am

PED — Question for you….

Have you seen or heard any commentary on the impact of Oil on Apple in the coming quarters? I am not speaking in terms of consumer discretionary spending. I am speaking in terms of material costs. Lots of components in computers are petroleum based. Has Apple spoken of a plan to address this? Will costs simply be passed on to the consumer? If product prices climb, sales will dip accordingly. Has this been factored into Apple sales and share projections through the next 2-3 quarters?

Thanks.

Posted By Timothy, Atlanta, GA : July 1, 2008 10:12 am

What a piece of research indeed. So, iPhone is an operating system, but Symbian apparently is not. And no, the Symbian market share is not as small as iPhone’s so there is no way in hell it could fit into the “Other” section. I suppose the research institute is long AAPL?

Posted By Jaakko, Vantaa, Finland : July 1, 2008 10:09 am

Two words: Windows Vista.

The best Microsoft advertising campaign for Mac OS yet. :-)

Posted By Paul, Princeton, NJ : July 1, 2008 9:58 am

Within a year, the iPhone2 will sell 20+M devices. We have about 6M now w/ a share of .16%. Seems like next June iPhone share could be a full 1% w/ the next phone browser coming in at under .05%…

Two years out iPhone share will be 3% w/ number 2 coming in at .25%???

Pretty interesting.

Posted By pk de cville, VA : July 1, 2008 9:50 am

So if all Mac can muster is a pitiful 7.95% market share, why is it that they seem to command 75% of the media attention? Also, the only attention given to Windows/Microsoft is negative. Sounds a lot like the media love affair for Obama. That says tons! Media bias, who would have thought?!

Posted By gbd001, oceanside, or : July 1, 2008 9:24 am

I’m curious as to what is in the “Other” that is growing so fast.

Or is it a statistical anomaly, given the extremely small base?

Posted By Robert Brown, Finger Lakes, NY : July 1, 2008 8:46 am

is win mobile included in the windows number?

ex ped: Hard to say. Windows Mobile doesn’t appear in the Net Applications list of operating systems versions, where as such variations as Windows CE and Windows ME do. See here.

Posted By Wte, huntsville al : July 1, 2008 8:19 am

I personally would count the iPhone as a mac, there, because it is running Mac OS X. Sure, it should be separate in the table, but for the general category “mac” I’d classify “Macintosh” and “iPhone”.

Posted By Tom, Newport News, VA : July 1, 2008 8:09 am

Momentum It’s apparent that Apple has the forward momentum in terms of market penetration. When, oh when, will the stock start to reflect that and stop being bled to death by small cuts every day? Wallstreet, and certainly Cramer et al., just DON’T get it. I think you’re tuning in to what’s happening with the company, PED.

Posted By Jim, Richmond, VA : July 1, 2008 8:08 am
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Philip Elmer-DeWittSilicon Valley veterans like to joke that Steve Jobs must be surrounded by a reality distortion field; if you get too close to him, you start to believe what he's saying. Thanks to the success of the iPod, the launch of the iPhone and the renewed interest in the Mac, Apple has made believers out of millions of customers - and made a lot of investors rich. But Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple - and watching Steve Jobs operate - since 1982, first for Time Magazine, then for Business 2.0, and now for Fortune.
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