Mac news from outside the reality distortion field
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August 28, 2008, 10:38 am

Apple’s Fall product lineup

None of this is set in stone — especially as long as Steve Jobs retains the prerogative to change his mind at the last minute — but AppleInsider has posted the most definitive road map to date of Apple’s (AAPL) fall product lineup.

Citing unnamed “people familiar with the situation,” AppleInsider’s Kasper Jade ticks off a schedule of release for a batch of new iPods, overhauled notebooks and refreshed iMacs, confirming several rumors that have been floating around for weeks and adding a few of his own.

Taken alone, none of these announcements sound quite big enough to account for the sharp drop in the company’s gross margins — from 34.1% to 31.5% — CFO Peter Oppenheimer warned analysts to expect this quarter, citing a mysterious “future product transition.” But together, they might do the trick.

Here they are, in the order Jade expects them to be released:

  • New iPods in September. Digg founder Kevin Rose, an Apple watcher with a track record considerably more checkered than Jade’s, predicted last Friday that Apple would soon revamp its entire iPod line, cutting prices sharply, making cosmetic changes to the iPod touch and introducing a significantly redesigned iPod nano with a long thin screen (link). Over the weekend Rose specified a date on which all this would occur: September 9 (link). Without endorsing that particular Tuesday as the date, Jade’s sources confirm that Steve Jobs himself will headline a special event tentatively scheduled for the second week of September in which “cheaper and slightly modified iPod touches players and new iPod nanos and related service announcements are expected to take center stage.” (link) One thing that will not be announced at that event, according to Jade’s sources, is the long-rumored Newton-like handheld multi-touch device.
  • New MacBooks and MacBook Pros in September or October. Jade’s sources are cagey about the timing here, but they were explicit in saying that new versions of Apple’s hot-selling notebook computers would not be available until some time after the new iPods are introduced. Whether that means they are announced at a separate event — perhaps in October — or whether they will be announced at the same event and shipped some weeks later is one of those mysteries that may not get cleared up until the event actually occurs. Among the changes expected: a MacBook clad in aluminum (like the Pro) rather than plastic; tapering around the edges (a la MacBook Air) to produce a slimming effect; a mysterious new chipset (but still with an Intel (INTC) CPU); and a newly designed battery cover and latch that offer easier access to the hard drive.
  • Refreshed 20-inch and 24-inch iMacs in November. This is a brand new rumor, rather than a rumor confirming old rumors. According to Jade:
    • “People familiar with these plans have described the refresh to consist of ’speed bumps’ rather than major internal or external changes. Based on the roadmap presented to AppleInsider, these systems would debut later this fall following the release of the new MacBooks, making their way to market with little fanfare.”

Not expected before the end of the year are refreshes of the Mac Pro or the Mac mini, although Jade’s sources report that the latter, once given up for dead, is getting a “major overhaul — the most significant in the mini’s short history.”

[Timeline and photos courtesy of AppleInsider.]

I’m typing this on my old white plastic eMac. I love the machine. I HATE the white plastic look. Probably the one reason I haven’t purchased a MacBook is the cheesy white plastic. Yeah, I could spend more and get the fingerprint-prone black version. If there is an Aluminum MacBook ( non Pro, can’t afford ), I’m in. Good move. The white plastic theme is looking more AMC Gremlin every day ( or the set of Space:1999 )…

Posted By Matt, Kansas City MO : September 5, 2008 9:32 am

Apple rocks ! I converted after 10 years on Pc to a mac book pro 8 months ago and man while I feel computing in paradise each time I do anything on my mac. I feel grateful now and less bitter than when I was on windows. So for the unconvinced enjoy your PC and the bug that party on it!

Posted By Albert Eisnstein, Princeton, nj : September 3, 2008 1:01 am

Cling to your windows wussies. I’m going on mac #40 or so since 84, and I’ve had a hell of a lot more fun , scored more chicks, put more in the bank and had less headaches thanks to the mac…Simpleton, whatever dude.

Posted By steve muncie, in : August 29, 2008 8:29 am

I hate the recent aluminum iMacs and long for the “white” versions. That shiny, metallic, cheap-looking piece of junk for a case. Reminds me of the bumper from an ‘85 Caddy.

Thank goodness the original, solid unbreakable, unbendable, tastefully off-white plastic version seems to be coming back.

Posted By Richard, Glen Ellyn, Illinois : August 28, 2008 8:40 pm

I remember those days of the color macs…that is when Apple was cool… Apple is now a boring standard for the masses… are you Apple people clones?

I agree with the white comment

Posted By Alex Houston, TX : August 28, 2008 4:59 pm

“You can get Apple macs in any color as long as it is WHITE… Is Steve Jobs related to Henry Ford? ”

Ethan. You must be quite young. The original iMac lines were anything but WHITE under Steve’s watch. Again, the first to try this then others followed. Looking back, they were unique but a little too much color for most homes/businesses.

Posted By Brad, Orlando, FL : August 28, 2008 3:50 pm

you KIDS that want color should go to TOYS R US!

Posted By Bob,New Braunfels,TX : August 28, 2008 2:52 pm

“big red ON/OFF button”

perfect for the Apple Simpletons…who pay more for less.

Posted By Len Delmar, CA : August 28, 2008 2:29 pm

I am surprised that no one has commented about the picture of the iPod Nano in the article.

Is it just me, or does that look like an update to the previous generation Nano, not the current one? Would Apple be seriously considering going back to a vertical screen? I would be very surprised.

Posted By JAy., Houston, TX : August 28, 2008 2:26 pm

IPhone fix… Throw it away and get a proper phone.

Tired of over priced Apple gear… that doesn’t work

Posted By Kathy, Des Moines, IA : August 28, 2008 1:37 pm

Typical boring Apple response…

Posted By Ethan, Austin, TX : August 28, 2008 1:34 pm

No, Ethan, they will announce a new beige, rectangular-box iMac in an effort to lure you PC-heads. To clinch the deal, all cables will be accessible from the front panel, and a big red ON/OFF button will be prominently featured at the top of the bezel, directly below all of the Windows Vista stickers. But boring is boring, so no bloatware will be available. Sorry to disappoint….

Posted By Doug, Mtn. View, CA : August 28, 2008 1:20 pm

Quick note re: security flaw in iPhone.

Here’s the temporary fix:

“A spokeswoman said in an e-mail that Apple was aware of the problem and was readying a software update to fix it. In the meantime, she recommended users set the iPhone’s “Home” button to open up the phone’s iPod music collection rather than the phone’s “Favorites” menu.”

The Home button is set under Settings, General.

Took me 30 seconds.

Posted By Sacto Joe : August 28, 2008 12:51 pm

You can get Apple macs in any color as long as it is WHITE… Is Steve Jobs related to Henry Ford? The boring people will luv this new line up.

Posted By Ethan, Austin, TX : August 28, 2008 12:16 pm
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Philip Elmer-DeWittSilicon Valley veterans like to joke that Steve Jobs must be surrounded by a reality distortion field; if you get too close to him, you start to believe what he's saying. Thanks to the success of the iPod, the launch of the iPhone and the renewed interest in the Mac, Apple has made believers out of millions of customers - and made a lot of investors rich. But Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple - and watching Steve Jobs operate - since 1982, first for Time Magazine, then for Business 2.0, and now for Fortune.
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