iPhone Web share hits record 0.48%, up 58% in one month
The iPhone’s growing presence on the Web, having leveled off before the introduction of the iPhone 3G, surged in the month and a half since, according to preliminary data released Sunday by Net Applications, an Aliso Viejo, CA-based Web service company.
The percentage of Web hits coming from iPhones passed 0.2% in June and then dipped in the weeks that followed. But it peaked on August 23rd at a record high 0.48%, according to the new data, before drifting back last week.
Net Applications’ brief report, issued in advance of its August survey of operating system market share data, offered no explanation for last week’s fall-off, but it did attribute the jump in July and August to the flood of iPhones 3Gs sold by Apple (AAPL) and its partners since the device’s July 11 launch.
[In its August survey, released early Monday, Net Applications reported that the iPhone's share of global Web usage increased 58% in the course of the month, climbing from 0.19% in July to 0.30% in August. In other words, one out of every 333 Web hits in August came from an iPhone. See here.]
The iPhone has cast an oversize shadow on the Internet from the moment the original model was introduced in late June 2007. By the time Net Applications issued its July 2007 survey, the iPhone already represented 0.04% of the visits to websites operated by the firm’s clients. That’s more than double what one would expect, given that there were about 1.4 billion computers connected to the Internet at that point, according to Internet World Stats, and only 270,000 or so were iPhones.
You can see the latest data at the New Applications website here. The company’s surveys are based on data collected from the browsers of visitors — some 160 million per month — to its customers websites.
In the August survey issued Monday, the iPhone OS, with a 0.30% share, was the fourth-most popular operating system on the Web after Windows (90.69%), Mac OS (7.84%) and Linux (0.92%).
The RSS feed title says 48%, not 0.48% There’s a slight difference there.
Isn’t this about the time that 2.0 for the iPhone came out and the software was a total wreck?
One of my first jobs was assisting with a company-wide migration of data from Macs (OS 6 I think) to Windows 3.1 and Windows 95.
That was back in 1996 or so, and it was about time for the pendulum to start swing the other way, away from MS dominance.
During the Olympics, I believe worldwide web surfing at home was replaced to some extent by TV watching, giving iPhone a bigger share for a given level of actual browsing (you mostly can’t watch TV when you’re not at home.) The lower final peak this weekend is in line with the weekend peaks before the Olympics.
ex ped: Sounds quite plausible.
Wall Street is generally not in the business of talking down anything. They typically just ignore companies they don’t think will perform.
The exception is when Wall Street realises it has missed the boat on a company they expect to kick on. In this case, they talk down the stock as hard as they can so that they can get in on weakness.
If you have AAPL, hold. They can’t contain it forever and the fundamentals are growing stronger by the day.
This is a classic example of how maximum shareholder value was and will be created through a company’s ability to charge a premium by serving needs that customers didn’t even know they had.
Dell’s offering was “you want it shipped when, how much RAM, how much storage, here’s a fair price”. Meanwhile, boxes were ticked, costs reduced, suppliers squeezed. OK while it lasts but not much upside over the long term. Once you send technical support to India, what’s your next trick?
Apple said, “Would you like to listen to music? Do you like to talk on the phone? Want to see your text messages graphically as a conversation on your screen? Here’s a nice offering. Oh, by the way, this platform is nicely integrated with everything else we do. Come to the Apple Store and see how beautifully everything fits together.” And people are in bliss as they pay a premium for thoughtful design, value, and finally, the beginning of CONVERGENCE.
Instead of just thinking of the computer as a processing box, this is thinking about it as a customer experience. Steve, you Zen Democrat, you’re brilliant.
Wonder how that plays in Round Rock.
Yeah, exactly. This is a goodly part of the reason why all these breathlessly reported iPhone 3G ‘performance problems’ are in fact growing pains related to the complete switch in how people use devices and the subsequent capacity demand on the 3G networks.
This is a remarkable article. I project that iPhones and Mac will combine to have 10% web share within 3-4 months (up from 8.24% now) and 12-13% within 6 months. And accordingly, by April 2009, when the Q1′09 numbers are announced, Apple will be looking at a market cap of $250 billion.
It will be interesting to see if Wall Street finds a way to ignore this too.
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Does anyone know if there have been research studies done into who is using mobile phones to access the web?
Eg age, gender, social class etc.??
Any help greatly appreciated