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September 19, 2008, 12:34 pm

Dan Lyons: I’m sorry I’m not as funny as Fake Steve Jobs

Dan Lyons the former Forbes editor whose brilliant Web parodies of Apple’s CEO entertained tech enthusiasts for two years, publicly apologized Friday to those who complain that he’s not funny since he stopped writing as his alter ego, the Fake Steve Jobs.

“I really miss him,” said Lyons, speaking in New York City at the Web 2.0 Expo, a tech conference sponsored by O’Reilly Media, Inc.

Lyons stopped contributing to his popular blog, The Secret Diary of Steve Jobs, in July. He now writes a column for Newsweek and a blog called Real Dan.

According to Lyons, neither has been particularly well-received.

“I get these e-mails all the time: ‘I don’t understand how Fake Steve can be so good and you can be so bad. Your blog sucks, dude.’”

“I apologize,” Lyons told the audience. “I really am much less interesting than Fake Steve as a writer.”

Lyons says he had intended to bring The Secret Diary to Newsweek, but lost heart after Apple’s (AAPL) World Wide Developers Conference in June, when it was apparent to all who saw him that the real Steve Jobs had lost a lot of weight. (Jobs had a malignant tumor removed from his pancreas in 2004 and has been having lingering digestive difficulties as a result of the surgery, according to friends. See here.)

“I woke up one morning and I kind of lost heart,” said Lyons. “I said man, I just can’t keep doing this joke.”

But Lyons was heartened by Jobs’ appearance at Apple’s “Let’s Rock” event earlier this month. “He’s looking better now. Maybe we’ll revive it.”

It must be sad that the highlight of your life is how you impersonated someone else.

You are the Richard Little of the Internet. And his impersonations we only so-so as well.

Posted By San Francisco, CA : September 22, 2008 9:02 am

Previous posts should read as follows:

This one time, on the internet, I loved Steve Jobs and angrily defended him.

Posted By Kevin, Irvine, CA : September 19, 2008 7:41 pm

Dan, please bring back FSJ - there are a lot of us who MISS him! The real SJ is ruthless, why should FSJ be any different? Besides, to hear Apple tell it, there is nothing wrong with SJ anyway. Guess I’ll have to bust out my autographed copy of Option$ pretty soon and re-read it - I need my FSJ fix!

Posted By John, San Jose, CA : September 19, 2008 6:58 pm

How about turning his talent to a new blog: Fake Sarah Palin.

Posted By El Cerrito, CA : September 19, 2008 4:10 pm

Dan, perhaps you are really better as an overt write of fiction than as an analyst/pundit. Fiction written as fiction is great; fiction pretending to be fact falls apart quickly.
Return to your strength; write fiction and call it fiction.

Posted By Rob, Baltimore, MD : September 19, 2008 3:33 pm

Nor can Dan Lyons write as intelligently as Fake Steve.

The previous poster were correct.

NEXT!

Posted By Robert Brown, Finger Lakes, NY : September 19, 2008 1:09 pm

Memo to Dan:
Your 15 minutes is up.

Posted By dadude, san mateo, ca : September 19, 2008 12:58 pm

get a life and move on, Dan.

Posted By Ed : September 19, 2008 12:39 pm
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Philip Elmer-DeWittSilicon Valley veterans like to joke that Steve Jobs must be surrounded by a reality distortion field; if you get too close to him, you start to believe what he's saying. Thanks to the success of the iPod, the launch of the iPhone and the renewed interest in the Mac, Apple has made believers out of millions of customers - and made a lot of investors rich. But Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple - and watching Steve Jobs operate - since 1982, first for Time Magazine, then for Business 2.0, and now for Fortune.
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