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September 29, 2008, 1:22 pm

Why Apple shares took a nosedive

Apple shares suffered their sharpest fall in eight years Monday morning on the word of two analysts — including one whose record predicting the company’s performance is mixed at best.

By 10:30 a.m ET the stock had dropped 16%, wiping out more than $18 billion in the company’s market capitalization in the space of 60 minutes. Apple closed at 105.26, down nearly 18%, its lowest level since May 2007.

The broader market also fell at the opening bell, and then more sharply after the financial bailout plan failed to pass in the U.S. House of Representatives. By the end of the day the Dow Jones Industrial average had lost more than 777 points, its worst point loss in history, down nearly 7%.

But even that paled next to the nosedive Apple (AAPL) took after Morgan Stanley’s Kathryn Huberty, citing slowing global consumer demand, cut her price target to $115 from $178 and her recommendation on Apple from “overweight” to “equal-weight.” (see Apple bruised in downgrades)

In a survey of eight leading Apple analysts last September, Huberty was rated the “worst” based on her ability to estimate the company’s quarterly sales (see chart at right). For fiscal Q2, for example, she predicted that Apple would sell only 1 million iPhones. Actual iPhone sales that quarter were 1.7 million. (see here)

The other analyst to downgrade Apple on Monday, Mike Abramsky of RBC Capital, has a considerably stronger track record. In fact, he is one of seven “star analysts” on Yahoo finance, based on the accuracy of his estimates of Apple’s earnings per share over the past two years. His estimated EPS for fiscal Q2, however, was off by 4.5%.

On Monday Abramsky downgraded the stock to “sector perform” from “outperform” and cut his price target to $140 from $200, citing a survey that showed a sharp decline in the percentage of consumers who plan to buy a Mac in the next 90 days.

Investors at The Mac Observer’s Apple Finance Board, who tend to be bullish on the stock, blamed the price collapse on short-sellers who dumped Apple shares even before news on the bailout vote came out.

Apple’s fiscal year ended on Saturday, Sept. 27. The company is expected to easily beat its guidance numbers on the strength of record sales of iPhones and MacBook computers. See, for example, here.

UPDATE: In a note to clients issued Monday afternoon, Piper Jaffray’s Gene Munster cited Huberty and Abramsky’s downgrades as the primary reason for Apple’s falloff, but downplayed their concerns. His bullet points:

  1. Consumer is slowing, but Street models reflect the slowdown. Our FY08 Mac unit growth estimate is 40%, going to 16% in FY09. We expect Mac growth of 29% this quarter.
  2. We believe margin pressure concerns will prove to be overblown. The Street is modeling for 32% gross margin in FY09, down from 34% in FY08. We expect margin guidance to be 30-31% for December, in line or above the company’s 30% gross margin guidance for FY09.
  3. A disappointing preannouncement for Sept. is unlikely. We do not believe Apple will preannounce a disappointing September quarter. Our analysis of two months of NPD data on Mac and iPod, which has a 0.90 correlation, suggests 5% upside to Street numbers.

Two analysts say bad things about Apple and the price drops a lot. Then the next day analysts say good things about Apple and the price is up $8 dollars today. So I guess Apple’s stock price has nothing to do with how the company performs and all to do with how the analysts rate Apple day to day. If I could only know what the analysts were going to say the day before they wrote their articles I would be a rich man.

Posted By Nodack Phoenix AZ : May 26, 2009 2:42 pm

Saying that Kathryn Huberty is a qualified Apple analyst is akin to saying that Helen Keller had keen eyesight. If accuracy in her economic forecasts is not a requirement for her continued employment, what is? What does she do so admirably for her boss that he considers her indispensible? Is Morgan Stanley doing so well they can continue to hire economically-challenged analysts? Did anyone ever consider that maybe it is idiots like Huberty and their inattentive bosses that have caused this current economic mess?

Posted By Steve Trudell, Livonia, MI : October 1, 2008 7:10 pm

WOW! Thanks for the Props. Can you get me a job as an analyst? Let me replace Katie Huberty and things will go more smoothly.

Posted By Andy Zaky, Huntington Beach, CA : September 30, 2008 7:18 pm

Anal-ists, are WRONG 99% of the time! They don’t have a clue about Apple’s business. And how many quarters have ANAL-ISTS missed Apple’s real earnings numbers that were better than expected on all counts. They are still in the 90’s with that same old attitude that Apple is a niche player.
They never take into account that Apple has ZERO debt, and 20 BILLION dollars in the bank just collecting interest! Apple is the most innovative company on the market and all the products it sells speaks highly of that in many ways.

Why hasn’t Google, Dell, HP, and others taken a dive like this? They have nothing new to sell, no innovation, there cutting back on R&D, like they had any to begin with. Apple has a very strong product line that no other company can match. And now that Vista is a TOTAL FAILURE, Apple really has no competition. This should be an indicator to BUY, BUY, BUY, more Apple stock if common sense had any meaning.

Typical market slapping Apple for NO REASON WHAT SO EVER PERIOD!!

Posted By John, Santa Clara, CA : September 30, 2008 12:14 pm

“ex ped: I stand multiply corrected. This is why I don’t play the market.”

This is why i read this blog. How much grief could have been saved if banking folks could have mustered the character to make such statements over the past decade?

Posted By cynik, Switzerland : September 30, 2008 6:18 am

I don’t know who this Kathryn person is, or what she has achieved, but anyone who cuts one third from their estimate on the value of a company in one day fails to inspire my confidence in their judgement.

It is a stark admission that their previous judgement was +/- 30%. In other words, junk. Hot air. So, you know, keep listening folks!

Anyway, moving to the fortunes of Apple in a crash, let us consider a basic principles. First, cash. Apple has bags of it. Apple is not a company that has been riding thin margins and playing funny money with shady banks to expand or die. Apple has bags of cash, and in a crash, cash is king.

Apple also has cash flow. The religion will not perish even if folks starve in the streets. You’ve all seen the crazies at the store openings. These folks, and hordes like them, will sell their children to the gypsy circus in order to raise the cash required to buy the latest model iPhone.

So in a crash, I can see companies like Apple doing very well. As numerous smaller and less cash rich firms go to the wall, their valuable assets will be ripe for the picking. It will be a buyers market, for technology, staff and market access.

And how many buyers will there be, aside from the cash rich Apple?

Microsoft will feel the pain of meltdown more than anyone. their market is precisely the shower of filth who will soon be jumping from the tall buildings, and if they have any dignity left, taking their spreadsheets and their cheap OS with them.

Google? HAH! Go Google “advertising budgets during economic collapse” and see what you discover.

So I think Apple is looking stronger than a pig with a sore tooth. Stevie wonder is mr cash money fantastic, and the trash are leaving the store.

Posted By cynik, Switzerland : September 30, 2008 5:18 am

How is it that a company that is in serious financial strive, loosing 42% stock value in Sept can be taken seriously? Morgan Stanley needed a financial red cross package to keep it alive yet it’s down grading one of the strongest Apple stocks in it’s history led to an Apple stock dive. Are they just wanting to take everyone down with them? If her comments weren’t actually doing damage they’d be laughable.

This is just truly bizarre situation.

Posted By Paul : September 29, 2008 10:02 pm

* Selling Short.

Plus- you can’t blame the short sellers. Blame the automated stock machines on the web. Keywords and recommendations from people like this cause a widespread hit to any stock that receives negative attention. Look at what happened to the stock price of United Airlines (UAL) earlier this month.

Posted By LF Lawrence, KS : September 29, 2008 5:49 pm

You say:
“Investors at The Mac Observer’s Apple Finance Board, who tend to be bullish on the stock, blamed the price collapse on short-sellers who dumped Apple shares to cover their positions before any news on the bailout comes out.”

Shows a total lack of understanding of what short sellers do. When short sellers need to cover theeir positions – they need to BUY not sell. The already sold more than they own – to cover they need to buy!

JMMX-

He is referring to the losses from the market in the past two weeks. Since they know there would be a collapse of stocks of all kinds, they were covering their position by making up for their losses.. He was not referring to the process of selling hosrt.

Posted By LF Lawrence, KS : September 29, 2008 5:43 pm

Kathryn Huberty is an idiot and the worst analyst covering AAPL. She’s in the pocket of all these big money short-sellers.

Posted By Nick, Los Angeles, CA : September 29, 2008 2:59 pm

I bet he pounded that article out sobbing over hir girly overpaid mac keyboard. Either that or foaming at the mouth at how dare these analysts to their job.

Either way, Apple FanBoi’ism/aplogists have no place in Finance.

Posted By Mark, Freeport MA : September 29, 2008 2:52 pm

Someone tell me why analysts are allowed to voice their opinions publicly.

They are privately employed by financial institutions to advise and benefit their employer, not the public.

Who is to say that the projections the public hear are the same one that they give their employer?

Posted By zippy, Los Angeles Ca : September 29, 2008 2:45 pm

P.E.D.:
Apple’s fiscal year 2008 runs from September 30, 2007 to September 27, 2008.
From:http://www.apple.com/investor/

From the FAQ section. The quarter ended last Saturday.

ex ped: Right you are. Thanks.

Posted By artman1033, Saint Paul, Minnesota : September 29, 2008 2:45 pm

I don’t see the phrase “cover their positions” in the article. They could be dumping (which means selling) shares to take advantage of the downgrades. In other words, they are starting positions, not covering.

ex ped: I stand multiply corrected. This is why I don’t play the market.

Posted By Neal in Minneapolis, MN : September 29, 2008 2:28 pm

Actually, short sellers of *other* stocks are likely to need cash to settle margin calls.

To do that, they need *cash*, and are likely to sell mediocre-performing stocks that they have been holding for a while.

So, the short-seller issue is only indirectly linked to Apple performance.

Posted By briand, toronto, on : September 29, 2008 2:24 pm

Agreed. It’s not the shorters fault. If they dumped shares, they would be opening a short position. When they decide to “cover” or close their positions, they buy the shares back, providing a bump up for the stock price. Some people call this a short squeeze which tends to be beneficial as it provides an extra pop. All in all, your statement makes no sense.

Posted By Steven Charlotte, NC : September 29, 2008 2:18 pm

You say:
“Investors at The Mac Observer’s Apple Finance Board, who tend to be bullish on the stock, blamed the price collapse on short-sellers who dumped Apple shares to cover their positions before any news on the bailout comes out.”

Shows a total lack of understanding of what short sellers do. When short sellers need to cover theeir positions – they need to BUY not sell. The already sold more than they own – to cover they need to buy!

Posted By jmmx. portland or : September 29, 2008 2:08 pm

“…blamed the price collapse on short-sellers who dumped Apple shares to cover their positions…”

This makes no sense, shorts would need to buy to cover positions and a mass coverage (opposite of ‘dump’) would make the price rise.

Posted By Mike, Tuscaloosa, AL : September 29, 2008 2:01 pm

> blamed the price collapse on short-sellers who dumped Apple shares to cover their positions

Uh, no. When short sellers cover their positions, they *buy* shares. That makes the price go up.

Posted By Brett : September 29, 2008 1:58 pm
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Philip Elmer-DeWittSilicon Valley veterans like to joke that Steve Jobs must be surrounded by a reality distortion field; if you get too close to him, you start to believe what he's saying. Thanks to the success of the iPod, the launch of the iPhone and the renewed interest in the Mac, Apple has made believers out of millions of customers - and made a lot of investors rich. But Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple - and watching Steve Jobs operate - since 1982, first for Time Magazine, then for Business 2.0, and now for Fortune.
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