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October 8, 2008, 7:19 am

Survey: 8% of U.S. teens own an iPhone; 22% want one

Today’s economic crisis doesn’t seem to have reached the 769 high school students polled in Piper Jaffray’s 16th bi-annual survey of teenage buying patterns and preferences.

The survey, conducted at several apparently well-heeled high schools in the United States over the past few weeks — while the global financial markets were melting down — focused on MP3 players, online music and Apple’s (AAPL) iPhone.

The results, released late Tuesday, may say more about the demographics of the population Piper Jaffray is testing than the buying power of most U.S. teenagers, but they will be music to Steve Jobs’s ears. According to senior research analyst Gene Munster, who directed the study:

  • 8% own iPhones, up from from 6% in Spring 2008.
  • 22% of students surveyed expect to buy an iPhone in the next 6 months, up from 9% in Spring 2008.
  • Of students expecting to buy a mobile phone, 33% specified an iPhone.
  • iPod market share rose to 84% from 82% in Fall 2007.
  • Of the 40% of students who legally purchase music online, 93% said they use iTunes (up from 79% in Fall 2007).

Below: Details from the iPhone portion of the survey.

Lucky greedy teenagers…

I had to wait and save for my stuff…

These kids just get anything!!!!

I’m defintely not having children…the days of raising good wholesome kids ended when the internet was born!!!

http://andthisismyamerica.com/2008/10/08/2-downone-to-go/

http://andthisismyamerica.com/2008/10/08/2-downone-to-go/

Posted By thelogicalsmoker : October 9, 2008 12:02 pm

Greetings: Seems like someone who calls himself a “Free Software Zealot” is confused that there could be 10 Million “Apple iPhone Zealots”.

Life is not free. Nor is freedom or financial security. These have to be worked for and earned. Why do Americans in general expect (demand???) to be given something for nothing? Apple’s iPod has been working on and earning its success. Unlike other phones, that “working” will continue.

My 1 year-old 4GB iPhone runs everything available excepting the 3G and GPS that was added to the latest version. And, BTW, EDGE is fine for me, and works just about everywhere.

Posted By Cintos, Stamford, CT : October 9, 2008 8:26 am

Maybe that’s why Obama released an iPhone App?

Posted By Mark Fischer - Tucson, AZ : October 9, 2008 12:46 am

I am not the first and wouldn’t be the last, can you guys do something about the comments page which should have the comments beginning from first (first to comment) to last and not last to first.
It is truly confusing try to read a comment which is replying to an earlier one and have to hunt for it (earlier comment).

ex ped: I’ve lobbied for that change but have had no luck with Time Inc. or CNN Money. Perhaps if enough readers complained, Word Press would create a button that would allow readers to get comments in whatever order they preferred.

Posted By AdamC, Miami, Florida : October 8, 2008 11:30 pm

How exactly does anyone have to be ‘high heeled’ to afford an iPhone? It’s $199–cheaper than the blackberries most of your (truly) well-heeled readers most likely use. Minimum wage is $6.55. Even at minimum wage, that is less than a week’s pay. People can afford iPhones. And, don’t be elitist, the iPhone isn’t much more expensive for monthly contract either, especially considering all that it does. Teens and college students move around a lot. It would cost MORE to get a land line and pay all the fees associated with it, so a cell phone is actually a great idea. And since 93% have iPhones they use for music, it makes perfect sense to get the iPhone. BTW, podcasts are fantastic and they don’t work nearly as well on a non-iPod. Notice that they DO WORK on other devices, it’s not a Microsoft-style monopoly lock out, Apple uses OPEN STANDARDS, but no other device+software+internet service even comes close to competing.

Just because you may fear Apple and the iPhone (because all you know is the derivative, weak, virus plagued, crash prone, beleagured Windows) and the pathetic, email only, RIM and Windows mobile and Palm, doesn’t mean everyone, especially teens have your bias.

If you don’t know the sampling methodology used for this research, then don’t criticize the results as if you did. The iPhone is selling very very well! What makes you think they are not? All the other cell phones are not selling well (notice RIM’s earnings report where they whined about how impossible it is to compete with Apple). The reason is no one wants a second rate device such as the Blackberry.

Posted By Brian : October 8, 2008 10:15 pm

It’s unfortunate that so many people are unaware of the dangers of the iPhone. It’s rife with digital restrictions management, has remote “kill switch” technology and is being sold exclusively by AT&T who has a track record second to none in being cavalier with their customer’s privacy. Like lambs to the slaughter unsuspecting consumers are being herded into the iTunes, MacOS, iPhone prison. This mini-computer called the iPhone is an inescapeable extension of Apple Computer Corps. attempt to keep you within their product silo. You can purchase an iPhone but you will never own one - read your license agreements carefully folks. This “phone” doesn’t belong to you, Apple will tell you what software you are allowed to run on it. End of transmission …. signing off.

Posted By Free Software Zealot, Fort Myers, Florida : October 8, 2008 9:27 pm

Not surprising. Teens are known to be fashion victims, trend seekers, ads brainwashed and above all stupid sheeps.

Posted By Intosh : October 8, 2008 5:40 pm

I asked 200 teenagers, and they rank this as The Worst Statistical Analysis Ever.

Posted By Lukas Bradley, Atlanta, GA : October 8, 2008 3:43 pm

Apple and AT&T just extended their exclusive partnership deal to an additional 5 years. These iPhone purchase numbers within teen ranks has to scare the heck out of Verizon.

The amount of dominance that the Apple/T partnership can have on this key demographic group will also play into teen collaboration & application sharing/communication with their parents (T’s networking/bundling capability). Impressive!

Posted By Chip C. @ Jenkintown, PA : October 8, 2008 2:03 pm

I found this hard to believe at first, but according to US Nation Center for Education Statistics, there are about 15 Million High Scool Students. So 8% of this = 1.2M iPhones. Given Apple’s reported US iPhone sales in the 6-8M range (and likely very few corporate or government), this 8% figure seems plausible.

Posted By D. Fallon, Toronto, Canada : October 8, 2008 11:55 am

Hmmm. I was a teenager once. Now I am 93, 94% of me wants an iPhone. Is this statistically significant? Go AAPL.

Posted By Chano Glendale CA : October 8, 2008 11:38 am

In addition, more teens than eer are working at an earlier age-part-time, full time, whatever. Parents love it b/c it removes the burden earlier in life–we live in an “instant” gratification world, many teens want cars as soon as they can drive etc, or at least want to drive–many parents, who are strapped–ar ehappy to see their kids working earlier to help with insurance, etc. And the teens develop their own autonomy and spending habits.

Posted By Ed Sicklerville, NJ : October 8, 2008 10:50 am

Hopefully the TEENS will Vote the damn Republicans out of town too.

After all - it is their future. Get your asses registered and make your voice heard teenagers!!!

We did it at your age, JAmes Dean didi it - It’s YOUR TURN NOW.

Posted By NY : October 8, 2008 10:04 am

Never underestimate the potential buying power of teenagers. This is something that the “sports shoes” companies have known for decades, such as Nike, Reebok, Adidas, etc.

Posted By Jack Fringel, Newport News, VA : October 8, 2008 9:00 am

Nice article. This is nothing new from anyone that follows Apple or has been to an Apple store anytime over the past 6 months. Apple is not recession proof but Apple and Walmart can make money in any economy. Apple products are high quality and cool at the same time. The stock is grossly undervalued.

Posted By Ardmore, PA : October 8, 2008 7:30 am
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Philip Elmer-DeWittSilicon Valley veterans like to joke that Steve Jobs must be surrounded by a reality distortion field; if you get too close to him, you start to believe what he's saying. Thanks to the success of the iPod, the launch of the iPhone and the renewed interest in the Mac, Apple has made believers out of millions of customers - and made a lot of investors rich. But Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple - and watching Steve Jobs operate - since 1982, first for Time Magazine, then for Business 2.0, and now for Fortune.
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