Mac news from outside the reality distortion field
Type Size  -  +
October 31, 2008, 9:37 am

New iPhone update: What’s still missing

There’s a little joke at the end of Charlie Sorrell’s nicely illustrated 8 Things to Expect in the Next iPhone Update on Wired.com.

The last item in Sorrell’s list of known fixes (cobbled together from leaks from iPhone Firmware 2.2 Beta 2) is improvement No. 8:

Copy and Paste

Kidding! You didn’t fall for that one, did you?

The irony of Sorrell’s joke is not just that the one fix users have been asking Apple (AAPL) to make since Day 1 hasn’t been addressed. It’s that none of these improvements top anyone’s wish list.

Here’s an eye-opening exercise: Compare Sorrell’s iPhone 2.2 feature list to the first eight items (of hundreds) in the user-generated wish list being assembled at Please Fix the iPhone, which began soliciting suggestions 12 days ago and has already generated more than 270,000 responses:


Note that not one of the iPhone’s new features appears on the user-generated list. In fact, you have scroll down to No. 18 — “Walking directions,” a new Google Maps feature — to find anything that matches.

A publicist for FullSix, the “relationship marketing” agency that created Please Fix the iPhone, talks about a growing trend in which companies use customer feedback to drive product development — citing as examples My Starbucks (SBUX) Idea and Dell’s (DELL) Idea Storm.

Steve Jobs prides himself in taking the opposite approach. He believes customers don’t really know what they want until they see it. “I skate to where the puck is going to be,” he says, quoting Wayne Gretzky. “Not to where it’s been.”

But you can wear Steve Jobs down. “We heard you,” he’ll say at a keynote, when he introduces a fix that users have been clamoring for.

If you have improvements you’d like to see in future iPhone firmware updates, it’s not too late to add your vote — or your ideas — to Please Fix the iPhone here.

Concerning the below ‘flame’ post: I agree there is still no better phone than the iphone on the market. I agree quality and ease of use are revolutionary and I know that this fact can hardly be ignored.

Yes, Apple IPhone is perfect.
BUT: Pleasefixtheiphone.com is a nice site. Although Apple may be producing perfect products for years, they should also have idea what users’ wishes are. Feedback is always necessary. And if nobody from Apple listens to feedback that is reasonable, somebody from the competitors may do. Imagine some competitor phone combining all the mayor user wishes that were presented. Or you will prove that lack of MMS or Adobe Flash Player on a advanced phone like this is not weird? Yes – IPhone stability is perfect, performance is perfect, currently we cannot compare it to any other phone because regardless of all cons no product is more perfect than the IPhone. BUT: we are not in the 80’s and we are talking about markets having competitors after all.

Posted By Stefan, Varna, Bulgaria : December 30, 2008 1:17 am

Begin Flame:

FYI, Apple is a niche company. They fill the niche of digital life with amazing intuitive design and ease of use. That being said, when the happened into the cellphone market, they brought something that most people had never seen in the cell phone market before, a high quality handset. Until this happened all phones were cheaply made, and had even worse software. As a programmer I can tell you all that you have a choice. You don’t have to buy an iphone. Buying a product and then demanding that the company fix it is like buying a piece of wood, and then telling Home Depot to carve it into a chair leg for you. To make it worse though, you all complain when they DON’T make your chair leg.

Simply put, The iphone is what it is. If you don’t like it, fine.
If another phone works better, the buy it.
If you already bought one on accident, too bad.

I any case, quit complaining about it. Either use it or don’t, and start spending you time doing something productive to help yourselves and maybe even the economy rather than constantly complaining about a device which I wonder if any of you even own!

End Flame

Posted By Samuel Warren, Springfield, MO : November 8, 2008 1:52 pm

The ability for Google Maps to auto-correct if you missed a turn.
The ability for the map to rotate so that the direction your traveling in is always facing up.
A compass in Maps would be helpful.
The ability to select a street only route.
Flash is a must!
MMS is a must!
Better use of battery life is a must!
Bluetooth sync would be nice.

Posted By Dominick, Antioch, CA : November 6, 2008 12:30 pm

Give me back the battery life that 2.1 took away.

Posted By Geno, merritt island, fla. : November 4, 2008 6:38 pm

Both wish list fall short in my mind.

Top of the list should be:

ability to search emails
invite others when creating calendar events
tethering (i know not apples fault)
Change the options for 3G to be On, Off, and On for browsing. Dont really need 3G for email.

Posted By Merv, Davidson, NC : November 4, 2008 9:30 am

Battery? Why doesn’t Iphone have a removable, replaceable battery?
The limitations imposed upon its
use by the present battery are just ridiculous. If it was just a phone, the battery would be adequate. But it is much more than a phone. Apple needs to address this issue promptly.

Posted By Hubie, La Quinta, California : November 4, 2008 1:18 am

IPhone 2.2 fixes Number 3. “Rating apps on deletion” was a partial address of my 1. wish.

The apps store is full of junk already and the iTunes store is soooo slooowww that any non-obsessive-compulsive is unwilling to sort though it to find things that are useful, entertaining, or heaven forbid: both.

People who think Copy & Paste will be coming anytime soon have no ideal what that entails.

Posted By Dreamdeceiver, Silicone Valley, CA : November 3, 2008 11:42 pm

lmao….jobs has no idea what users want!

he gets all the nifty apple product ideas from his engineers. he’s not been in the realm of inventing any of the apple products for over 20 years.

lets give the people at apple who do the REAL WORK the REAL CREDIT!!

apple engineers, designers and programmers make apple what it is…jobs does nothing but approve or deny projects and tell his board and investors what he’s denied & approved.

any monkey with a YES/NO button can do that…!!!

i do now know why he takes a $1 salary…THE JOB DEMANDS NOTHING MORE THAN LIVING OFF OTHERS IDEAS!

good work apple engineers, designers, programmers and anybody WHO ACTUALLY DOES WORK FOR APPLE that i may have missed.

Posted By maddawg, wash. DC : November 3, 2008 11:51 am

I think KenC is right.

Most people use Windows at work. You still don’t see many Macs at work. So, it comes down to how much time people spend browsing the web at work.

A quick check at alexa.com on cnn.com traffic pattern will show you that its traffic drops during the weekend. During one’s workday, probably a big portion of the web activities are checking the news.

And we certainly had a big October for that – the credit crisis and presidential election. Again, the alexa graph for cnn also proves this theory.

Basically, people spent more time during working hours in October. That’s enough to push the Windows usage up.

Posted By John, SF, CA : November 2, 2008 3:24 am

Ability to ‘beam’ and share my open-source applications with my iPod touch/iPhone friends.

Posted By Ralph, Cincinnati OH : November 1, 2008 11:37 pm

I want an application on my iPhone that stops the iWhining about the the iPhone.

Posted By pf, Clarksville, MD : November 1, 2008 4:49 pm

Wish list sounds good so far. what about take and send videos, picture texting, copy/paste, being able to foward and resend text msgs,option to have landscape mode for texting/emailing, send and recevie things through bluetooth, flash support, voice dialing, custom home styles like icons; blackgrounds (templates). If all of the above was on the iphone it would be hands down the best but so far its not. $10 phones do most of those things

Posted By nick, swiftwater, PA : November 1, 2008 4:41 pm

This is undoubtedly a few years in the future, but I’d really like it if Apple could custom manufacture an iPhone as if it were a PC. In other words, just like when I order a computer online and can pick which features I’d like, it would be nice to be able to have them build my iPhone exactly as I want. I personally, for instance, would strongly have considered going without the crappy camera they give you, and perhaps shift the dollars into more storage.

Most of the other suggestions I’d make have been covered here except one: when I’m browsing the web, my fingers often inadvertently brush a hyperlink, prompting a switch to a different page or site than the one I’m visiting. So, I guess I’d like to see them give us the option some day of a google-style track ball and cursor.

Posted By Jasper, Boston, MA : November 1, 2008 3:42 pm

It needs a PRINT FEATURE

Posted By A in Atlanta : November 1, 2008 12:14 am

The one feature I would like for the iPhone is for designating app data to sync through MobileMe.

I have a small database on one Mac that I would love to be able to keep in sync with the iPhone (and other Macs) via MobileMe.

I use PocketPedia (to keep track of book & CD libraries on my Mac) and would like that continually in sync.

FileMaker has a nice consumer database (Bento) that could be synced via MobileMe. Apple even owns FileMaker so this could be the first.

Basically a user needs to be able to designate data that is kept in sync via MobileMe. As long as we have the space on the iPhone and MobileMe I see no real issue after Apple certifies the app for auto syncing.

Posted By Ken, Tulsa OK : October 31, 2008 11:09 pm

I want my iPhone to have flash and folders that I can put apps into.

Posted By Top, Halifax, NS : October 31, 2008 9:54 pm

As the number of applications I have installed grows, the thing I’d really like to see is the ability to skip directly to a specific page of apps by tapping and sliding on the dots that show what page I’m currently viewing. I also put a vote in for MMS and fixing browser crashes.

To be honest, I could care less about copy and paste…I can’t think of a single time I’ve needed it.

Posted By Craig, San Diego, CA : October 31, 2008 8:27 pm

Here’s my short list:

1. Increase the limit (or remove it) to the amount of apps you can load on the iPhone, currently at 128.

2. Provide a way to organize apps on the iPhone and in iTunes, like be able to hide them (iPhone) or place in folder or category groups in iTunes and iPhone.

3. Provide app descriptions in iTunes, I have so many apps and tend to forget what they’re suppose to do.

4. No Flash please, I have not experienced too many browser crashes and prefer it that way.

Posted By Bobab, LV, NV : October 31, 2008 5:07 pm

For me and my iPod Touch, it’s all about downloading stuff for offline consumption: podcasts, YouTube and web pages.

Posted By Saxcodger, Dixon, CA : October 31, 2008 4:17 pm

Hi,

We’ve juste released an update to the PleaseFixtheiPhone site, now with Search tool and Duplicate Management:
http://pleasefixtheiphone.com

Hugs,
the PleaseFixtheiPhone team

Posted By olivier PEYRE, Brooklyn NY : October 31, 2008 3:49 pm

How about all data encryption (other than OS)

Posted By Hugh, Austin, TX : October 31, 2008 3:46 pm

How about….”You’ll get what you want when Apple’s good and ready to give it to you unless they decide it’s not absolutely necessary.”

I thought most of you realized by now that Apple is not running a democracy. Do you think Captain Kirk asked for a show of hands everytime he made a decision? Don’t you idiots realize you can’t captain a Federation Starship or Apple based on what the crew thinks it needs. If one or two of the crew have to die as a sacrifice to save the majority of the crew and ship, then so be it.

Thank you, Captain Kirk and Steve Jobs for pulling rank on the crew and getting Enterprise safely back to Earth and increasing computer and handset market share.

If you don’t like the way the Enterprise is run, then how about defecting and joining the Klingons or Vulcans and see how far you get.

As Dr. McCoy was oft to say, “He’s dead, Jim” and Jim would reply, “Yup. Three to… make that two to beam up, Scotty.”

Posted By iphonerulez, Brooklyn, New York : October 31, 2008 3:46 pm

Well this is the perfect opportunity for iPhone wannabes to beat Apple by fulfilling this wishlist. Lets see someone give the consumer what they want for a change.

Posted By Sam, Boston, MA : October 31, 2008 2:45 pm

apple keep on fixing stuff that people don’t care but not the one they wanted because they don’t know how to fix some of the most requested stuff..
like making the iphone reception better….I have bad reception and it’s still dropping calls or having ‘no service’….it failed for it’s primary function as a phone.
the rest is just garbage.

Posted By andy,tx : October 31, 2008 2:30 pm

What about MMS? !!!

Posted By Joe, Los Angeles, CA : October 31, 2008 1:55 pm

They forgot to add a video app, the camera is capable of video recording and they had programs like that before the official app store came out when you could jailbreak the phone

ex ped: Video is currently No. 10 on the user wish list.

Posted By bill, boston ma : October 31, 2008 1:51 pm

Copy & paste will come, eventually, as a part of a major upgrade consisting of a whole host of new gestures. Apple isn’t going to release those one by one. I know people are bothered because it should be an easy fix, yet I have a feeling that Apple wants to keep the gesture technology a secret, and not alert everyone as to the direct the technology is moving in. Apple prefers to introduce new items, in spurts, as part of a bigger collection that puts it way ahead of competitors and makes it tough reverse engineer by competitors

Posted By Turley Muller, Memphis : October 31, 2008 1:13 pm

Beg to differ, but Podcasts were on the top of my list, I’d given up on copy/paste. A truly mobile phone shouldn’t need to tether with a PC to get a podcast.

Posted By jpmist, Tampa, Florida : October 31, 2008 12:53 pm

What a great list for developers to work on for the App Store…

Posted By Bob Nies Winter Park Florida : October 31, 2008 12:38 pm

Umm…what’s the problem with making it work with other enterprise mail applications. Not everyone uses JUST MS and Lotus. It’s completely useless unless we’re expected to overhaul the messaging enterprise for the iPhone.

Posted By Boston, MA : October 31, 2008 11:20 am

Often, the best products draw the most comments. And iPhone is widely expected to work like a computer … amazing!
No wonder everyone loves it.

Posted By Kevin, Portland, OR : October 31, 2008 11:17 am

Let not make Flash work, mkay?

Posted By Andrew, Denver, CO : October 31, 2008 11:16 am

I love my iPhone 3G but if that’s the true list of fixes Apple needs to get it through their head that consumers KNOW what they want. We may not know everything until we see it but we certainly KNOW what is missing.

I don’t care about Google street view, rating apps, emoticons, or location sharing. Location sharing has to be one of the dumbest things I’ve ever heard of too. More bloat I get to just turn off! Sweet! I guess line-in support will be a godsend for some people.

Copy and Paste
Flash
WiFi syncing
Stereo support for Bluetooth
Photo texting
Performance improvements
Crash fixes

That’s what I want. I KNOW I want those as do many others. I don’t care where the puck is going if the puck isn’t going towards those. Apple needs to change the pucks direction and bring us what we want.

Posted By Jason, Merrifield, VA : October 31, 2008 11:08 am

So is “Mike” short for “Michael”? Or is it a molested form of “Mick”?

How does that work? What happened to the c?

I am so confused. It just goes to show that you can’t trust folks with biblical names, nor Americans with simple words. You give Americans a perfectly normal, easy word, and they just have to mess around with it until you don’t know what is going on in the world anymore.

Regarding the iPhone and cut and paste…..

That is a wind up, for sure. That is Apple playing with us, letting us know who is boss. For sure they know how to add that feature, but they don’t want to release it because it will make them look like we, the consumer, are in control.

It is totally a power play to keep the fan boys obedient. Dominance games, is what it is.

Any competing theories on that?

Posted By cynik, switzerland : October 31, 2008 10:49 am

Here is the think. When Steve Jobs talks about “users don’t know what they want” he means the publishers like wired.com. They don’t know what users want. Jobs does. That’s why Apple is this good of a company.

Posted By Frank Myrne, London, UK : October 31, 2008 10:43 am

There is a good chance that Apples, “Tweaks to Safari” are the same thing as the wish list items 3 and 4 – Make Flash work and fix browser crashes.

Posted By Anonymous : October 31, 2008 10:05 am

first!

Posted By jay, cupertino : October 31, 2008 9:53 am

It is “for mics” not “for mikes”.

Thanks,

Mike

ex ped: Thanks Mike.

Posted By Mike, NYC NY : October 31, 2008 9:48 am
CNNMoney.com Comment Policy: CNNMoney.com encourages you to add a comment to this discussion. You may not post any unlawful, threatening, libelous, defamatory, obscene, pornographic or other material that would violate the law. Please note that CNNMoney.com may edit comments for clarity or to keep out questionable or off-topic material. All comments should be relevant to the post and remain respectful of other authors and commenters. By submitting your comment, you hereby give CNNMoney.com the right, but not the obligation, to post, air, edit, exhibit, telecast, cablecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comment(s) and accompanying personal identifying information via all forms of media now known or hereafter devised, worldwide, in perpetuity. CNNMoney.com Privacy Statement.
Philip Elmer-DeWittSilicon Valley veterans like to joke that Steve Jobs must be surrounded by a reality distortion field; if you get too close to him, you start to believe what he's saying. Thanks to the success of the iPod, the launch of the iPhone and the renewed interest in the Mac, Apple has made believers out of millions of customers - and made a lot of investors rich. But Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple - and watching Steve Jobs operate - since 1982, first for Time Magazine, then for Business 2.0, and now for Fortune.
Subscribe to Apple 2.0: RSS feed | email newsletter
* : Time reflects local markets trading time.† - Intraday data delayed 15 minutes for Nasdaq, and 20 minutes for other exchanges.• Disclaimer
Powered by WordPress.com.