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January 12, 2009, 10:10 am

Jan. 1984: How critics reviewed the Mac

Original MacAnticipating the 25th anniversary of the Macintosh — unveiled by Apple (AAPL) in a Super Bowl ad on Jan. 22, 1984 — AAPLinvestors has assembled some choice quotes from the first wave of critical reviews.

Below, a sample from their collection, to which we’ve added a few of our own (from Owen W. Linzmayer’s Apple Confidential 2.0).

Our favorite: John Dvorak’s blistering critique of that newfangled pointing device called a “mouse.”

Byte, Gregg Williams, February 1984
The Macintosh brings us one step closer to the ideal of computer as appliance.

Creative Computing, John Anderson, July 1984
In its current form, the Macintosh is the distilled embodiment of a promise: the software can be intuitively easy to use, while remaining just as powerful as anything else around. It is now time to lay out the “bads”:

• The Macintosh does not have enough RAM.
• Single microfloppy is slow and inadequate.
• There are no internal expansion slots or external expansion buses.
• MacWrite has some severe limitations.
• The system is monochrome only.
• MS-DOS compatibility is ruled out.
• The Macintosh will not multitask.
• You can’t use a Mac away from a desk.
• MacPaint has an easel size limitation.
• Forget about external video.
• Macintosh software development is an involved process.

Bill Gates
Anybody who could write a good application on a 128K Mac deserves a medal.

InfoWorld, Thomas Neudecker, 26 March 1984
We think Apple has at least one thing right — the Macintosh is the one machine with the potential to challenge IBM’s hold on the market

The Seybold Report, Jonathan and Andrew Seybold
Apple also got some important things wrong. Our biggest worry is that Mac may be under-configured… But the dumbest thing Apple did with the whole development effort was to allow two different operating systems for Mac and Lisa.

San Francisco Examiner, John C. Dvorak, 19 Feb. 1984
The nature of the personal computer is simply not fully understood by companies like Apple (or anyone else for that matter). Apple makes the arrogant assumption of thinking that it knows what you want and need. It, unfortunately, leaves the “why” out of the equation — as in “why would I want this?” The Macintosh uses an experimental pointing device called a ‘mouse’. There is no evidence that people want to use these things. I dont want one of these new fangled devices.

David Bunnell, Macworld, from The Macintosh Reader
Borland founder Philippe Kahn was half right in January 1985 when he called the early Macintosh a “piece of s___.” It was underpowered, had very little software, no hard drive, no compelling applications like desktop publishing, and was marketed by a company that seemed to be near death. I can’t help but be amused by all the pumped-up bravado I hear and read about the people who created the Macintosh. To hold up the Macintosh experience as an example of how to create a great product, launch an industry, or spark a revolution is a cruel joke.

Click here to see APPLinvestor’s full collection.

Below the fold: That 1984 Super Bowl commercial with the “Big Brother” theme.

See also:

I’d have agreed with Dvorak at the time, regarding the mouse. It seemed like a stupid and unnecessary device, when all applications at the time had easily used pull-down menus with every command necessary for word processing, spreadsheets, scientific programs and even games. The keyboard was much more useful then, and it actually worked very well without a GUI or mouse. Gradually, all applications added mouse functionality, and then all computers were GUI, so there wasn’t much choice left. Pull-down menus still exist, with “shortcuts” – keyboard strokes, but so many things cannot easily be accessed by the keyboard anymore that the mouse becomes unavoidable. It wasn’t really necessary, and we could have gotten along without it. Artists and many others find tablets useful, and, without the mouse, I think we would have seen laser pointers become the user interface device of choice over time.

Posted By O’Maolchaithaigh : January 26, 2009 3:39 pm

Alicia,

Viewing a video on the Internet works your computer harder than an entire screenplay.

Posted By punkin, hard times, oh : January 24, 2009 1:02 pm

I remember the Mac launch in the UK. I have a clear memory of seeing the mouse for the first time and thinkin ‘WTF is that? It’ll never take off…’ – er…oops!

Posted By Rasher, Wales : January 24, 2009 2:24 am

Alicia: That was hilarious! You must be a comedy writer. I believe MS Word works the same on both PCs and Macs.

Posted By Chris, Charlotte, NC : January 23, 2009 2:12 pm

Alica,
Say what? It’s better to use Windows than Mac OS X for writing? That’s a new one. If we we’re talking about games I’d agree with you, but writing…

I know one (script) writer and she’s very happy about her switch to the Mac.

Posted By a Martin, Stockholm, Sweden : January 16, 2009 9:20 am

Alicia- no need to specify you are a writer the “like a spoiled child” simile gives it away.
As a writer, I have imagine that at the very least you must have enjoyed the infernal machine’s proportional fonts and the desktop graphical user interface not seen much in personal computers before. Windows of course improved on that desktop design by upgrading the trash can into a recycling bin and by moving it from the right side of the screen to the more intuitive left side of the screen. Creatively, the Mac team has been trying to catch up ever since. Given another 25 years they just might win you over. Time will tell.

Posted By Gus, Brooklyn NY : January 15, 2009 11:32 pm

Ugh, I had to use that awful thing in my job (advertising copywriter). Slow and stubborn, inflexible, and capricious. It responded to commands like a spoiled child. I always felt that somebody who thought counter-intuitively to my style and needs was working against me in that infernal machine. Everything I wanted to do, it had some other, clunky way it forced me to work. That opinion has persisted to this day. I have to use a Mac when I work at agencies on-site, but at home, I can use what works for me as a writer, and that is my little HP Pavilion Sllimline with Windows XP. A whole $600 bucks and it’s run like a top for the last three years, and I drive my computers hard. I have written six feature screenplays on it without a hiccup. A Mac might be fine for designers, but for a writer, it’s a weight tied to my brain. And that is my experience across 25 years and more with the Mac and Apple products. To each his own.

Posted By Alicia, Palo Alto, CA : January 15, 2009 4:59 pm

Although I agree that Dvorak got it totally, totally wrong and must – with hindsight – be totally embarrassed about his comments now, none of you seem to be allowing for the ‘time’ factor.

He made the comment at a time when he could have ended up being right.

Mind you, it is another good example why it’s a bad idea to make absolute predictions.

Posted By Gordo, Midlands UK : January 14, 2009 6:38 am

You know what I say? DAMN THE CRITICS!

Posted By Otto Mann : January 13, 2009 8:16 pm

I have no idea how a pompous a*s like Dvorak ever made it this long in the computer world as a mouth piece. Who listens to this guy.

Posted By Bela, Riverside, CA : January 13, 2009 5:15 pm

the mac,
still alive doing science.

Posted By oomu : January 13, 2009 11:48 am

Wow… Who wants to use a mouse indeed. Although an extreme example, he is hardly alone in predicting (hoping for?) doom for Apple. We could dig up critics saying the iPod would never get mass appeal, that the Zune would give the iPod a real run for its money, that the iPhone would fail miserably, that iPod sales in the 2008 holiday season would be very soft because “everyone already has one” … Apple has not hit a homerun every time, but there are a lot more hits than misses and that seems to really annoy a lot of people out there.
Signing off from my mouseless iPhone … Whoa! That guy was right! Just way ahead of his time.

Posted By Gus, Brooklyn, NY : January 13, 2009 8:02 am

maybe he uses a cat instead

Posted By lesfriendly : January 13, 2009 5:33 am

“The Macintosh uses an experimental pointing device called a ‘mouse’. There is no evidence that people want to use these things. I dont want one of these new fangled devices.”

I wonder if they already using that experimental pointing device with personal computers these days… :-D

Posted By Leppe, Brussels, Belgium : January 12, 2009 5:43 pm

If only Apple had open sourced its operating system they would own the “pc” world

Posted By Marco SF CFA : January 12, 2009 4:58 pm

The Mac changed the course of computing. It’s major contribution (ironically): enabling over 3 billion Windows computers to have a graphic interface for the people of the world over the last 25 years.

Posted By Roy G. Biv : January 12, 2009 3:54 pm

“Actually, Dvorak had it kind of right. ”

Yeah – especially the comment about the mouse. A regular Nostradamus…

Posted By JS, Los Angeles CA : January 12, 2009 3:34 pm

Actually, Dvorak had it kind of right. Just when Apple was trying to sell a personal computing experience is just when people were realizing that the PC made a great replacement for their typewriters, calculators and filing cabinets, tasks most efficiently accomplished using a text-based display. By the time GUI became standard, market share had already been lost.

Posted By kynefski, Wilkes-Barre, PA : January 12, 2009 12:39 pm

I would love to visit Dvorak’s workplace and see whether he uses a mouse. (Of course he does.)

Posted By Thompson, Tucson, AZ : January 12, 2009 12:01 pm

The Dvorak rant is a hoot!

Posted By tog, Cherry Hill, NJ : January 12, 2009 10:35 am

dvorak has always been an idiot. nice to see that in print.

Posted By tufdaawg, Modesto CA : January 12, 2009 10:30 am
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Philip Elmer-DeWittSilicon Valley veterans like to joke that Steve Jobs must be surrounded by a reality distortion field; if you get too close to him, you start to believe what he's saying. Thanks to the success of the iPod, the launch of the iPhone and the renewed interest in the Mac, Apple has made believers out of millions of customers - and made a lot of investors rich. But Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple - and watching Steve Jobs operate - since 1982, first for Time Magazine, then for Business 2.0, and now for Fortune.
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