Mac news from outside the reality distortion field
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March 8, 2008, 10:23 am

Apple briefs: Beatles ‘08, roadmap video, BBC iPlayer on iPhone U.K.

sir-paul.jpgCatching up on late week Apple (AAPL) news…

Beatles on iTunes in 2008. We’ve heard stories like it before, but this one has a twist. The London Evening Standard reported Saturday that Paul McCartney, who is said to be worth more than $1.65 billion, will begin releasing the Beatles catalog on iTunes in the coming months to help defray the $40 to $60 million it may cost him to get out of his four-year marriage to Heather Mills. A final divorce hearing is set for March 17. But the Standard goes on to say that Mills could could argue that the deal, said to be worth an estimated $400 million, should be included in her settlement. So Sir Paul is going to release a 40-year-old catalog to raise money to pay a settlement that gets bigger as a result of the sale? (link)

iPhone Software Roadmap video. For those who couldn’t make it to Cupertino for the March 6 event, Apple has made the entire presentation — all 1 hour and 18 minutes — available in Quicktime and HD. See Steve Jobs present U.S. smartphone market shares in a pie chart tilted to make the iPhone’s slice look bigger. See Phil Schiller demo push e-mail and remote wipe. Watch EA’s Travis Boatman play a preliminary iPhone version of Will (The Sims) Wright’s Spore. (link)

iPlayer on iPhone. As promised (after getting pressured by Mac fans), the BBC has introduced an iPhone and iPod touch version of its iPlayer, which makes BBC shows available for download over the Internet. (link) It’s still in beta and is only for British residents and for programs within seven days of broadcast. As Saul Hansel points out in Bits, the Beeb got around the fact that the iPhone doesn’t support Flash by reformatting its video into the QuickTime version of H.264 — which is what Google does to put YouTube videos on the device.

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January 14, 2008, 2:00 am

Macworld 2008: How can Steve Jobs top the iPhone?

picture-8.jpgThe Macworld Conference & Expo, Silicon Valley’s largest technology trade show, opens Monday. But the moment everyone is waiting for comes Tuesday morning, when Steve Jobs makes his annual keynote address at San Francisco’s Moscone Center.

Jobs has set a high bar for himself. At Macworld 2006, he introduced the first Intel (INTC)-based Macs — sparking a burst of sales that nearly doubled Apple’s (AAPL) market share from roughly 4% to something approaching 8% (link). At Macworld 2007 he unveiled not just the all-but-forgotten Apple TV, but also the iPhone — a device that in nearly everybody’s book turned out to be the machine of the year.

What can Jobs do to top that?

There’s no shortage of speculation. The Apple rumor machinery has grown so elaborate that for the second year in a row, Ars Technica’s John Siracusa has published a keynote Bingo card (available in PDF format here and in iPhone format here), with boxes to be filled in as Jobs makes his announcements, introduces his guests and trots out his trademark rhetorical flourishes. (The rules of the game are spelled out here.)

Nobody has yet shouted out “Bingo!” in middle of a Steve Jobs presentation — a moment brilliantly anticipated in IBM’s buzzword Bingo TV ad (link) — but this could be the year.

Some of Siracusa’s boxes are obviously more important than others. A couple (Mac Pro and Xserve) were preemptively filled last week, and there are a few key possibilities that he missed. Watch especially for:

  • A Skinny MacBook. Probably the leading candidate for Jobs’ one-more-thing moment, it’s already been named — Macbook air, thin, nano and mini — and imagined in PhotoShop (see here, for example) by bloggers who should know better. Likely specs: 12 to 13-inch. LED backlit screen, under 3 lbs., half as thick as today’s MacBooks, 32, 64 or even 128GB solid-state flash drive, priced around $1,600.
  • iPhone updates. A bump in capacity from 8GB to 16GB and maybe 32GB is expected, as well as a preview of the software developers toolkit (SDK) promised for February; we might even get a few demos from developers, like EA, who were seeded with the SDK last fall. A 3G iPhone and a Newton-type tablet are reported to be in the works, but not yet ready for prime time.
  • Movie rentals. This is the item Hollywood is following most closely. It’s been widely reported that Fox and Disney are likely to make movies available on iTunes for overnight rental (at $3 to $5 for 24 hours) or for purchase for roughly the price of a shrink-wrapped DVD. If, as rumored, Paramount, Lions Gate and Warner Bros join them, the flood of fresh video content could breath new life into the Apple TV. (The Associated Press reported Sunday that Netflix (NFLX), anticipating such a move by Apple, will offer unlimited monthly video streaming.)
  • DRM-free Music. Having famously championed the cause with his February 2007 Thoughts on Music memo, it would be surprising — and disappointing — if Jobs did not use this opportunity to announce a significant expansion of the DRM-free offerings in the iTunes Store, especially after the last of the major labels announced last week that they were putting their music on Amazon.com (AMZN) without copy protection.
  • Microsoft (MSFT) Office 2008. No surprises here, since the reviews are already in, but an excuse for what should be the most lavish after-hours party of the show.
  • The Beatles. It’s about time. Just in case, Yoko Ono’s John Lennon Educational Tour Bus mobile recording studio is making the trip from its Las Vegas unveiling at the Consumer Electronics Show to be at Macworld. A few hours after Jobs’ speech, there’s a press reception in the bus that’s co-sponsored by Apple.

You already see the flashbulbs popping, right? But is it enough? Apple’s marketing machinery is like a shark that must keep swimming or die. Even if nearly every square on the Bingo card were to be filled on Tuesday, would Jobs have delivered the kind of innovation and buzz the faithful have come to expect?

v2-cnnmoney-chart1.gifAnd then there’s Wall Street to consider. Apple was the high-flying tech stock of year, its share prices having more than doubled in 2007. But as a CNNMoney headline put it on Friday, “What’ve you done for me lately?” The stock fell nearly 30 points over the last two weeks, which could be taken as a measure of traders’ uncertaintly. (Or it could just be a well-timed pause to set up the Macworld effect, the short-term bump tech share prices often enjoy after a Steve Jobs’ keynote.)

No matter how high the bar, Jupiter Research analyst Michael Gartenberg is confident that Jobs will clear it. “This is a company that thinks in terms of strategy,” he says. “Do I think they’ll deliver something as disruptive as the iPhone? No. You don’t achieve that kind of disruption every week; it would be tantamount to getting into a whole new industry. But somehow Jobs always manages to meet expectations, even if the expectations are different.”

To find out how different, tune in Tuesday for Fortune senior writer Jon Fortt live blogging from the keynote at fortune.com/bigtech, video coverage from CNNMoney.com and our post-keynote analysis here on Tuesday afternoon.

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November 16, 2007, 8:32 am

Briefs: Beatles ‘08, Leopard update, new get-a-Mac ads

picture-2.jpgA few bits of Apple (AAPL) news worth noting:

Paul McCartney: “It’s all happening soon,” he told Billboard.com. “Most of us are all sort of ready. The whole thing is primed, ready to go — there’s just maybe one little sticking point left, and I think it’s being cleared up as we speak, so it shouldn’t be too long. It’s down to fine-tuning. I’m pretty sure it’ll be happening next year, 2008.” (link)

“Let me put that statement into American English,” says Fake Steve Jobs. “Paul wants more money.”

First Leopard Update: More than a dozen improvements in Mac OS X 10.5.1, issued three weeks after Leopard’s release, including fixes in Mail, Airport, Time Machine, Back to My Mac and some pesky Firewall issues. Not yet repaired: Among the repairs: that nasty core data bug.

iMac Anti-freeze: Apple also released a graphics firmware update that’s supposed to finally solve the freezing problem some aluminum iMac users have been suffering since September. I’ll believe it when my Dad tells me his iMac has gone more than a week without crashing.

Three New Mac Ads: The Get-a-Mac ads are back on TV (and available from Apple here) after a summer hiatus. “Same joke,” writes Michael Gartenberg. “Still as effective.” But maybe not quite as funny.

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Philip Elmer-DeWittSilicon Valley veterans like to joke that Steve Jobs must be surrounded by a reality distortion field; if you get too close to him, you start to believe what he's saying. Thanks to the success of the iPod, the launch of the iPhone and the renewed interest in the Mac, Apple has made believers out of millions of customers - and made a lot of investors rich. But Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple - and watching Steve Jobs operate - since 1982, first for Time Magazine, then for Business 2.0, and now for Fortune.
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