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November 7, 2008, 8:03 am

iPhone passes RIM, gains on Nokia

Smartphone market share 11/08A snapshot of the global smartphone market issued Thursday by Canalys shows just how big a dent Apple’s iPhone made in the cellphone universe last quarter.

With a surge of nearly 6.9 million shipments in calendar Q3, the iPhone leapfrogged past RIM (RIMM) and Motorola (MOT) to grab 17.3% of the smartphone market.

That put Apple (AAPL) in second place after Nokia, and helped cut the market-leader’s share from 51.4% to 38.9%.

It also helped expand the entire smartphone category, which grew 28% from the same quarter last year to reach 40 million phones. The much larger cellphone market, by contrast, grew 3%.

Canalys also reports that Apple grabbed the No. 2 spot in smartphone operating systems, as the next table shows. Nokia’s Symbian still dominates with 46.6% market share, but that’s down sharply from 68.1% last year. RIM, Microsoft (MSFT) and Linux also registered gains, but nothing that compares with Apple’s.

Smartphone OS market share 11/08

The Canalys report came the same day as a survey of business users that showed the iPhone leading all other smartphones in terms of customer satisfaction. See J.D. Power: iPhone beats BlackBerry.

However the iPhone’s reign as No. 2 could be short-lived, according to Canalys. The U.K.-based research firm expects RIM to overtake Apple in the December quarter. RIM is selling three new products this holiday season — the Bold, Storm and Pearl 8220. If Steve Jobs has any more iPhones up his sleeve, we won’t see them before Macworld in January.

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Philip Elmer-DeWittSilicon Valley veterans like to joke that Steve Jobs must be surrounded by a reality distortion field; if you get too close to him, you start to believe what he's saying. Thanks to the success of the iPod, the launch of the iPhone and the renewed interest in the Mac, Apple has made believers out of millions of customers - and made a lot of investors rich. But Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple - and watching Steve Jobs operate - since 1982, first for Time Magazine, then for Business 2.0, and now for Fortune.
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