Mac news from outside the reality distortion field
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May 12, 2008, 12:53 pm

Fortune: Apple’s Ive helped design the heroine of Pixar’s Wall-E

It’s no accident that Eve, Wall-E’s sleek, pod-like love interest in the forthcoming Disney/Pixar animated feature film by the same name, looks like something out of Apple’s (AAPL) design department.

Writing in the current issue of Fortune, Richard Siklos reports that Jonathan Ive, head of Apple’s design department and the man responsible for the iMac, iPod and iPhone, had a hand in creating the robot.

In the piece, director Andrew Stanton tells Siklos:

“I wanted Eve to be high-end technology — no expense spared — and I wanted it to be seamless and for the technology to be sort of hidden and subcutaneous. The more I started describing it, the more I realized I was pretty much describing the Apple playbook for design.” (link)

According to Siklos, a call from Stanton to Steve Jobs in 2005 resulted in Ive spending a day at Pixar consulting on the Eve prototype. Siklos writes:

“Stanton said that it was a ‘lovefest’ with Ive, but that the notoriously tight-lipped design wizard offered few specific modifications. ‘Apple is so proprietary and so secretive that he couldn’t even really allude to where the future of technology was going,’ says Stanton. ‘The most he could do is nod his head to the things we said we wanted to do.’ (Through a spokesman, Ive declined to comment.)” (link)

Disney (DIS) bought Pixar in 2006 in a deal that made Jobs Disney’s largest individual shareholder.

Stanton, who directed Finding Nemo, says he’s been kicking around the idea for Wall-E for years, even before Toy Story was made. He has summarized it most succinctly like this: “What if mankind evacuated Earth and forgot to turn off the last remaining robot?”

The movie opens June 27, which is the day the smart money is betting that the 3G iPhone goes on sale.

You can read Siklos’ piece at Fortune.com here.

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December 8, 2007, 5:47 pm

Will Jonathan Ive replace Apple’s Steve Jobs?

picture-28.jpgOne of the nicest things about Jonathan Ive, chief designer of the iPod, the iPhone and just about every other Apple (AAPL) product since the original candy-colored iMac, is that he has displayed absolutely no ambition to rise to the top of Apple Inc. He seems content to lead a design team that is without equal in the world of consumer electronics.

Which is what makes the two questions at the top of the long profile of Ive in today’s Times of London so bizarre:

Could Jonathan Ive, the publicity-shy Essex boy who started his career designing toilets and combs, be close to performing one of the most extraordinary coups in American business history?

Could this 40-year-old gym-toned, shaven-headed, Aston Martin-driving Brit, who lives in Twin Peaks, San Francisco, with his wife, who is a historian, and their twin sons, be the next man to run Apple Computer? (link)

Does Rupert Murdoch’s Times know something we don’t? Is Apple PR paving the way for Steve Jobs’ succession?

No, no, no and no. If you read the Times story closely you will see that it is what journalists call a write-around — a profile written without the cooperation of the main subject or his handlers.

“Jony feels his time would be better spent doing his job than doing interviews,” an Apple spokesperson tells the Times’ Chris Ayres in the last sentence of the piece.

With nothing new to say and no access to Ive, why run the story at all?

Why indeed. If there is a Murdochian agenda at play here, it seems to be to stir the embers of the nearly dormant Apple stock option backdating case, a train of logic that starts in paragraph 10 and leads to Ive by the most circuitous route:

No matter how remote the possibility of Mr Jobs standing down might be, some investors would be happier if Mr Ive was named officially as the Apple CEO’s successor to avoid future doubt.

Mark Molumphy, the lawyer who is filing the revised lawsuit against Apple, conceded to The Times that Mr Ive was more or less untouchable as far as the stock options litigation goes. “The evidence we’ve seen does not implicate him,” he said.

Strip all that away and what you have is a local-boy-does-good story served up for The Times‘ homegrown readership. The fact is, Ive shows no appetite for the spotlight that shines so brightly on Apple’s CEO, as even Ayres must concede:

There are sceptics, of course. Some have suggested that Mr Ive lacks the charisma to become “Steve 2.0”, and that he could never deliver Mr Jobs’s Hollywood-style press conferences, replayed endlessly on YouTube.

As it happens, Jonathan Ive does make a rare video appearance on YouTube, which 9to5Mac has kindly dusted off and which we have pasted below the fold.

Is this the next Steve Jobs? You be the judge.

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Philip Elmer-DeWittSilicon Valley veterans like to joke that Steve Jobs must be surrounded by a reality distortion field; if you get too close to him, you start to believe what he's saying. Thanks to the success of the iPod, the launch of the iPhone and the renewed interest in the Mac, Apple has made believers out of millions of customers - and made a lot of investors rich. But Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple - and watching Steve Jobs operate - since 1982, first for Time Magazine, then for Business 2.0, and now for Fortune.
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