Mac news from outside the reality distortion field
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February 12, 2008, 4:35 pm

Life after Macworld: Apple TV Take 2, Aperture 2, etc.

apple-tv-take-2.pngGood things come to those who wait.

Steve Jobs may have disappointed his fan base — and Wall Street — by not having more to offer at Macworld last month. But whether by design or by way of compensation, the folks at Apple (AAPL) have been extra busy in the weeks since.

Last week the company released the new 16 GB iPhone that many Apple watchers had expected to see at Macworld, as well as the 32 GB iPod touch that most had not.

Yesterday it released a major update to Mac OS X Leopard that fixed a slew of bugs and made some cosmetic changes (especially in the dock and stacks) that users had been begging for.

Today we got a two-fer:

  • Aperture 2, a major upgrade of Apple’s high-end photo editing and management software, a favorite with professional photographers, and
  • Apple TV “Take 2, the free upgrade that allows movie rentals and direct downloads from the iTunes store. Jobs had promised that it would be available within two weeks of Macworld. It arrived in four.

What’s next? Rumors abound that there will be an Apple event before the end of the month at which the company could reveal everything from the iPhone software developers kit promised for February (but also rumored to be delayed) to $100 price cuts in the iPhone and iPod touch lines.

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January 30, 2008, 10:15 am

Why iTunes movie rentals won’t play on most video iPods

picture-25.jpgSometimes you have to listen very closely when Steve Jobs promises something.

When Apple’s (AAPL) CEO introduced movie rentals at Macworld two weeks ago, he demonstrated how films downloaded through iTunes could be sent with one click to an iPod, iPhone or iPod touch.

Then, according to my notes, he said something about “current generation iPods.”

Those three words have got a lot of people on Apple’s discussion boards hopping mad today. It turns out that fifth-generation video iPods purchased as recently as five months ago won’t play those iTunes movie rentals — and not because of any hardware deficiency. Current generation iPods, per the footnote in Apple’s press release here, include only the “iPod classic, iPod nano with video and iPod touch.”

“This is bogus!!!!!” writes user ninzan on one of at least a half-dozen threads devoted to the topic. “I was all up on apple rental now that I find out that I have been locked out i feel like a moronic apple groupie. My 5g Ipod video is apparently too old and my new itouch did not come with video output. i’m screwed”

The only recourse, it seems, is to ask for your rental fee back. According to reader reports, Apple has started to issue refunds.

What’s going on?

Bryan Gardiner at Wired called around and by yesterday had come up with several theories.

Forrester’s James McQuivey thinks it may be a strategy of planned obsolescence — a ploy by Apple to get users to buy new iPods.

Yankee Group’s Carl Howe thinks it might have something to do with the clock-resetting trick some users have discovered for extending the life of a 30-day, 24-hour rental.

The most plausible explanation, to my ear, comes from The Unofficial Apple Weblog’s Christina Warren. She points out here that fifth-generation iPods had a simple analog video output feature (replaced with authentication chip-equipped composite and component AV on the classic, touch and nano with video) that would have allowed rented content to be easily copied. Closing this so-called video hole may have been a requirement imposed on Apple by the movie studios.

Of course, nobody bought a video iPod before September in order to play movies rented on iTunes — an option that didn’t exist at the time. Still, for millions of video iPod owners (disclaimer: I’m one of them), it’s annoying to be so close and yet so far. Clearer disclosure would have been nice. And a refund of a few bucks to users who rented before they discovered the fine print seems like the least Apple could do.

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Philip Elmer-DeWittSilicon Valley veterans like to joke that Steve Jobs must be surrounded by a reality distortion field; if you get too close to him, you start to believe what he's saying. Thanks to the success of the iPod, the launch of the iPhone and the renewed interest in the Mac, Apple has made believers out of millions of customers - and made a lot of investors rich. But Philip Elmer-DeWitt believes that an ounce of skepticism never hurts when writing about the company. He should know. He's been covering Apple - and watching Steve Jobs operate - since 1982, first for Time Magazine, then for Business 2.0, and now for Fortune.
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